1300Cypher
www.anaelectrical.com.au · live
ANA Electrical Air Conditioning logo
The brief

The state of play when they walked in.

ANA Electrical & Air Conditioning handles emergency electrical callouts and air conditioning work across Melbourne’s south-east from their Cheltenham base, alongside switchboard upgrades, EV charger installation, commercial automation and testing and tagging.

Emergency trades live and die on being found in the exact minute someone needs them. The brief: paid search campaigns aimed at those moments, with the tracking to prove which calls came from where, and an SEO foundation under it for the searches that aren’t urgent yet but will be.

The starting line, published
Clicks / 28 days43 Average position 44.9 across 7,603 impressions. This is the start line.
Brand searchPosition 2.1 Searches for the ANA name carry 10 of the 43 clicks.
Non-brand depth40+ EV charger installation melbourne and switchboard terms sit deep with impressions but no clicks yet.
Untapped pages2,700+ imp Switchboard-upgrade and EV-charger pages earn impressions with 3 clicks between them.
The Website

Browse the site, live.

The site the campaigns land on, live from anaelectrical.com.au.

https://anaelectrical.com.au
Live
Scroll to browse the live site
The Outcome

What the campaign produced.

Ads carrying today, organic foundations laid for tomorrow.

The investment $758/wk Paid search, still running. The channel that answers the phone in the moment someone needs an electrician, not the moment they feel like reading a blog post.
Where organic sits today 43 Organic clicks, 28 days, average position 44.9. Early. Brand search already sits at position 2.1, the non-brand searches, switchboard and EV charger work, are indexed and getting impressions, not yet clicks.
The upside 2,700+ Impressions on switchboard and EV-charger pages that haven't converted to a click yet. The searches exist. The pages are indexed. That's the next lever, not a hope.
The compounding effect An emergency trade needs two things working at once: an ad that catches the urgent call, and a site that's already there for the search that isn't urgent yet. Ads carry the load today. The organic foundation is the part that gets cheaper every month it's live.

We don't just deploy AI, run ads, or optimise for results.

Because in a world of fleeting trends and market noise, the only real strategy is to build something unmistakable. This project was led by Neeraj, along with the CrowdCypher team.
01
Darshan HiraniTech wiz with 12+ years of complex system implementation and integrations.
Complex Systems CrowdCypher
02
NeerajBusiness consultant with a knack for turning constraints into high-impact springboards.
Strategy · Orchestrator CrowdCypher
03
Lincoln SmithPoint of difference that Crowd Cypher has and others don't... LINCOLN!
Performance CrowdCypher
04
AnLeads where the world stops making sense to the rest of us.
AI & Robotics CrowdCypher
05
Grace KieuThe one to Koo-Koo before the clock, running the groundwork and managing details.
Client Success unmarket
06
Pearl WeeA formidable mum who can make a dollar-store look bougie.
Creative & Design prace.media
07
Gia DimitropoulosTurning the abstract into functional game-changing implementations.
UX UI unmarket
08
CarolineEnsuring success isn't just limited to clients, it has an impact on us too.
Growth prace.media
CrowdCypher · unmarket · prace.media
Ready when you are

No pitch. No decks.
Proof.

Two-week brief. Ninety days to a working system. A team you can call by name.

Book a talk See every report

Built by the pod at CrowdCypher · unmarket · prace.media

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