1300Cypher
www.astrasolar.com.au · live
Astra Solar logo
The Brief

The state of play when they walked in.

Astra Solar supplies and installs solar and battery systems across Canberra, with location pages carrying Hobart and Melbourne. In this market a single residential job starts around $10K supply and install; commercial systems run $50K to $150K. Every enquiry is worth real money.

The engagement put the search fundamentals in place: rank the brand, rank the product pages people buy from, and wire the analytics so every click is attributed.

The result reads plainly: total clicks up 43% period on period, the brand name sitting at position 2, and the contact page, the last click before a phone call, more than doubling its traffic.

The scoreboard · period on period
Total clicks (AU)+43% 672 against 470 the period before.
Contact-page clicks2.1x 78 vs 37. The last click before an enquiry call.
Brand position2.26 astra solar, 381 clicks vs 246 the period before, up 55%.
Battery storage page+119% 35 vs 16 clicks. The highest-ticket product line on the site.
The Website

Browse the site, live.

Live from www.astrasolar.com.au. The product and location pages below are the ones doing the climbing.

https://astrasolar.com.au
Live
Scroll to browse the live site
The Outcome

What the account shows.

Every surface that touches money, growing period on period.

Clicks by surface · this period, last period in each label 324324

Demand for the name +55% 381 clicks on astra solar, position 2.26. Brand searches are the buyer's final step. astra solar canberra grew faster still, 61 clicks from 27.
Reach 41.9K Impressions in Australia, up 26% period on period. Mobile CTR climbed from 3.44% to 4.99% in the same window.
The last click 2.1× Contact-page traffic, 78 visits from 37. Nobody reads a solar installer's contact page for fun. Every one of these is a quote request warming up.
The compounding effect Every surface that touches money grew: the brand, the contact page, the battery line, the location pages. The about-us page went from 1 click to 18, buyers doing their homework before they call. That is a compounding search presence, surface by surface.
The Quiet Numbers

What it's actually worth.

Solar project economics against the enquiry traffic.

New installs / yr $630K+ 1,400 clicks a year become roughly 70 enquiries. Nine in ten of those quotes book. Roughly 63 installed systems at the $10K residential minimum, before a single commercial job is counted.
The commercial math $50K-$150K Per commercial system, supply and install. One commercial win from this channel pays for the engagement many times over, and the battery storage page, the highest-ticket line, more than doubled its clicks.
The quality signal 78 Contact-page visits in six months, doubled period on period. The pipeline's leading indicator, growing faster than the traffic that feeds it.
The number $630K+ a year in installed systems, counted at the residential minimum. The commercial wins and battery upgrades stack on top, and every surface feeding the pipeline grew this period.

We don't just deploy AI, run ads, or optimise for results.

Because in a world of fleeting trends and market noise, the only real strategy is to build something unmistakable.

This project was led by Neeraj, along with the CrowdCypher team.

01
Darshan HiraniTech wiz with 12+ years of complex system implementation and integrations.
Complex Systems CrowdCypher
02
NeerajBusiness consultant with a knack for turning constraints into high-impact springboards.
Strategy · Orchestrator CrowdCypher
03
Lincoln SmithPoint of difference that Crowd Cypher has and others don't... LINCOLN!
Performance CrowdCypher
04
AnLeads where the world stops making sense to the rest of us.
AI & Robotics CrowdCypher
05
Grace KieuThe one to Koo-Koo before the clock, running the groundwork and managing details.
Client Success unmarket
06
Pearl WeeA formidable mum who can make a dollar-store look bougie.
Creative & Design prace.media
07
Gia DimitropoulosTurning the abstract into functional game-changing implementations.
UX UI unmarket
08
CarolineEnsuring success isn't just limited to clients, it has an impact on us too.
Growth prace.media
CrowdCypher · unmarket · prace.media
Ready when you are

No pitch. No decks.
Proof.

Two-week brief. Ninety days to a working system. A team you can call by name.

Book a talk See every report

Built by the pod at CrowdCypher · unmarket · prace.media

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