1300Cypher
www.australianlightingandfans.com.au · live
Australian Lighting And Fans logo
The Brief

The state of play when they walked in.

Australian Lighting & Fans sells lighting through four showrooms, Oakleigh, Cheltenham, Clayton and Narre Warren, and a web store that ships nationally. Lighting is a showroom category: people research online, then walk in to see the light on.

The engagement built for that behaviour: the brand and each showroom’s suburb search held at position 1, a Google Business profile funnelling each store, and a category page for every product family a sparkie or renovator might spec.

The machine runs at full scale: 16.15 million impressions, the category’s own generic query on page one, and the Business profiles pushing 13,549 clicks on top of the organic count.

The Scoreboard
Total clicks191.6K 191,631 across all devices, on 16.15M impressions.
The money queryPos 3.3 lighting stores melbourne, 1,390 clicks. lighting stores near me at 5.8.
Four showroomsPos 1 oakleigh 1.12, cheltenham 1.11, clayton 1.23, narre warren 2.17, at 25-27% click-through.
GMB pull13.5K Clicks arriving through the four Business profiles.
The Outcome

What the account shows.

The whole ladder of lighting intent, one retailer at the top of each rung.

Organic clicks · the asset, accumulating
Mar 2025 2026 Jun 2026

Clicks by page

The category, not just the brand 1,390 Clicks on lighting stores melbourne, position 3.3. Generic category queries are the hardest real estate in retail search. This one belongs to ALF, with near me and lighting stores close behind.
The trade categories 13.9K Clicks across LED profile, battens, floodlights and under-eave pages. led batten light at position 9.3 on 24K impressions. The sparkie speccing a job finds the showroom's shelf online first.
The ads engine 69K Shoppers a year through the campaigns the engagement runs, carrying 3,745 conversions. Performance Max keeps the catalogue in front of the market, and the four showrooms close what it starts.
The compounding effect Brand, category, four suburbs, every product family: the whole ladder of lighting intent, one retailer at the top of each rung. The 25-27% click-through on showroom searches is walk-in traffic the web numbers barely count. Lighting is bought in person; search decides which showroom.
The Quiet Numbers

What it's actually worth.

Retail economics against the shopper volume.

The online year $647K+ 143.7K clicks a year, converting at category rates and a $150 lighting order. Online only: it counts nothing sold across the four showroom counters that search walked in the door.
The showroom multiplier 4 doors Every position-1 suburb search ends at a counter no report sees. A renovator's lighting run is hundreds to thousands of dollars a visit, and the visit started with a search this account owns.
The audience scale 378K Shoppers a year across every channel the retailer runs. A third of a million people touch the brand annually. At showroom order values, the demand runs to seven figures before the web store is counted.
The number $647K+ a year online at the floor, with four showrooms converting the rest of a 378K-person audience. Lighting is bought in person, and search decides which showroom. This account decided it in ALF's favour, four suburbs over.

We don't just deploy AI, run ads, or optimise for results.

Because in a world of fleeting trends and market noise, the only real strategy is to build something unmistakable.

This project was led by Neeraj, along with the CrowdCypher team.

01
Darshan HiraniTech wiz with 12+ years of complex system implementation and integrations.
Complex Systems CrowdCypher
02
NeerajBusiness consultant with a knack for turning constraints into high-impact springboards.
Strategy · Orchestrator CrowdCypher
03
Lincoln SmithPoint of difference that Crowd Cypher has and others don't... LINCOLN!
Performance CrowdCypher
04
AnLeads where the world stops making sense to the rest of us.
AI & Robotics CrowdCypher
05
Grace KieuThe one to Koo-Koo before the clock, running the groundwork and managing details.
Client Success unmarket
06
Pearl WeeA formidable mum who can make a dollar-store look bougie.
Creative & Design prace.media
07
Gia DimitropoulosTurning the abstract into functional game-changing implementations.
UX UI unmarket
08
CarolineEnsuring success isn't just limited to clients, it has an impact on us too.
Growth prace.media
CrowdCypher · unmarket · prace.media
Ready when you are

No pitch. No decks.
Proof.

Two-week brief. Ninety days to a working system. A team you can call by name.

Book a talk See every report

Built by the pod at CrowdCypher · unmarket · prace.media

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