1300Cypher
www.dcsolar.com.au · live
Dc Solar logo
The Brief

The state of play when they walked in.

DC Solar supplies and installs solar, battery and heat pump systems from Canberra, with location pages staged for Melbourne and Adelaide. A single residential job starts around $10K supply and install; commercial systems run $50K to $150K. Every enquiry carries real money.

The engagement put the search fundamentals in place: own the brand, rank the home market, build the expansion markets, and wire analytics so every click is attributed.

It reads plainly: total clicks up 90%, the contact page at position 10 from position 48, and the Melbourne and Adelaide location pages pulling 6x and 3x the impressions they had the period before.

The scoreboard · period on period
Total clicks+90% 609 vs 321, last 6 months against the previous 6, all devices.
Contact-page clicks3.1x 28 vs 9, and the page climbed from position 48 to position 10.
Home marketPos 1.02 dc solar canberra, 43 clicks from 2 the period before.
Expansion reach6x Melbourne location page impressions, 23.2K vs 3.8K. Adelaide up 2.8x.
The Website

Browse the site, live.

Live from www.dcsolar.com.au. The location and product pages below are the ones doing the climbing.

https://dcsolar.com.au
Live
Scroll to browse the live site
The Outcome

What the account shows.

The home market won, and two expansion markets filling behind it.

Clicks by surface · this period, last period in each label

Demand for the name +83% 214 clicks on dc solar, position 8.75 from 11.11. dc solar reviews grew 5x, 16 clicks from 3, buyers checking the work before they call.
The expansion footprint 42.6K Melbourne and Adelaide location-page impressions, combined. 6x and 2.8x their prior period. The next markets are being seen before the clicks arrive.
The last click 3.1× Contact-page traffic, at position 10 from position 48. The page that used to be invisible now sits on page one, and every visit to it is a quote request warming up.
The compounding effect The home market is won, the brand is climbing, and the expansion markets are filling with impressions. That is the sequence: visibility first, clicks second, enquiries third. Canberra is at stage three, Melbourne and Adelaide are at stage one and growing.
The Quiet Numbers

What it's actually worth.

Solar project economics against the enquiry traffic.

New installs / yr $550K+ 1,220 clicks a year become roughly 61 enquiries. Nine in ten of those quotes book. Roughly 55 installed systems at the $10K residential minimum, before a single commercial job is counted.
The commercial math $50K-$150K Per commercial system, supply and install. One commercial win from this channel pays for the engagement many times over, before Melbourne and Adelaide convert their impressions into calls.
The expansion option 2 cities Melbourne and Adelaide, already earning impressions before spending a dollar there. The next markets are pre-warming on the same playbook that won Canberra.
The number $550K+ a year in installed systems from the home market, with two more markets loading. Counted at the residential minimum, doubled traffic underneath it, and the expansion pages filling with impressions.

We don't just deploy AI, run ads, or optimise for results.

Because in a world of fleeting trends and market noise, the only real strategy is to build something unmistakable.

This project was led by Neeraj, along with the CrowdCypher team.

01
Darshan HiraniTech wiz with 12+ years of complex system implementation and integrations.
Complex Systems CrowdCypher
02
NeerajBusiness consultant with a knack for turning constraints into high-impact springboards.
Strategy · Orchestrator CrowdCypher
03
Lincoln SmithPoint of difference that Crowd Cypher has and others don't... LINCOLN!
Performance CrowdCypher
04
AnLeads where the world stops making sense to the rest of us.
AI & Robotics CrowdCypher
05
Grace KieuThe one to Koo-Koo before the clock, running the groundwork and managing details.
Client Success unmarket
06
Pearl WeeA formidable mum who can make a dollar-store look bougie.
Creative & Design prace.media
07
Gia DimitropoulosTurning the abstract into functional game-changing implementations.
UX UI unmarket
08
CarolineEnsuring success isn't just limited to clients, it has an impact on us too.
Growth prace.media
CrowdCypher · unmarket · prace.media
Ready when you are

No pitch. No decks.
Proof.

Two-week brief. Ninety days to a working system. A team you can call by name.

Book a talk See every report

Built by the pod at CrowdCypher · unmarket · prace.media

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