1300Cypher
www.drcopperbrisbane.com.au · live
Dr Copper Brisbane logo
The Brief

The state of play when they walked in.

Dr. Copper Recycling buys scrap copper and metal across Brisbane. The customer is anyone with a load to sell, and the decision happens fast: search, call, drive in.

That makes local search the whole game. The brief: own the Brisbane scrap-metal searches organically and through Google My Business, so the call comes to Dr. Copper first.

Paid search runs alongside, and the reports flag it honestly: the organic and local channel is the one earning its keep.

The scoreboard
Customer behaviourCall-first Phone clicks, not form fills, are the conversion that matters.
Organic clicks+41.5% Week on week, driven by local pack and GMB.
Phone-click conversions50 / week With high homepage engagement behind them.
Paid searchUnder review The reports call the underperforming channel out plainly, and the budget follows.
The Website

Browse the site, live.

The site the calls come from, live at drcopperbrisbane.com.au.

https://drcopperbrisbane.com.au
Live
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The Outcome

What makes the phone ring.

A call-first business, measured call by call.

Organic lift +41.5% Organic clicks week on week. Bolstered by local pack and GMB performance on Brisbane scrap searches.
Calls 50 Phone-click conversions in a single week. For a call-first business, this is the number.
Honest ledger <1.0 Paid search ROAS in the same window. Paid sessions declined while organic climbed. The reports say so, and the budget conversation followed.
The channel that fits the customer Scrap sellers search, call and drive in. The organic and local work meets them exactly there. Every week's report ties phone clicks back to their source, so the client knows which channel earned each call.
The Quiet Numbers

What it's actually worth.

Yard economics against the call volume.

Loads / yr 2,300+ Fifty calls a week is 2,600 a year, and nine in ten callers have a load to sell. For a yard that buys what callers bring, the phone is the supply chain.
The copper math 4 figures What a single commercial copper load can carry in margin. The sparkie stripping a site rewire calls one yard. Being first in the results makes it this one.
The speed moat Same day Search, call, drive in: the whole customer journey in an afternoon. A market this fast has no second page. The local pack is the entire shopfront.
The number 2,300+ loads a year arriving by phone, on searches the yard now owns. Every load bought is margin earned, and the calls keep coming at fifty a week.

We don't just deploy AI, run ads, or optimise for results.

Because in a world of fleeting trends and market noise, the only real strategy is to build something unmistakable.

This project was led by Neeraj, along with the CrowdCypher team.

01
Darshan HiraniTech wiz with 12+ years of complex system implementation and integrations.
Complex Systems CrowdCypher
02
NeerajBusiness consultant with a knack for turning constraints into high-impact springboards.
Strategy · Orchestrator CrowdCypher
03
Lincoln SmithPoint of difference that Crowd Cypher has and others don't... LINCOLN!
Performance CrowdCypher
04
AnLeads where the world stops making sense to the rest of us.
AI & Robotics CrowdCypher
05
Grace KieuThe one to Koo-Koo before the clock, running the groundwork and managing details.
Client Success unmarket
06
Pearl WeeA formidable mum who can make a dollar-store look bougie.
Creative & Design prace.media
07
Gia DimitropoulosTurning the abstract into functional game-changing implementations.
UX UI unmarket
08
CarolineEnsuring success isn't just limited to clients, it has an impact on us too.
Growth prace.media
CrowdCypher · unmarket · prace.media
Ready when you are

No pitch. No decks.
Proof.

Two-week brief. Ninety days to a working system. A team you can call by name.

Book a talk See every report

Built by the pod at CrowdCypher · unmarket · prace.media

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