Equipco

35K clicks. 59% of conversions, organic.

Equipco supplies fuel storage and handling equipment nationally: tanks, bowsers, pumps, trailers. The brand holds position 2, but the growth is in the catalogue: the petrol tanks page did 4.5x its prior period, the 12-volt pumps page did 14x, and organic search now drives 59% of everything the site converts. The numbers below are theirs.

Industry Fuel storage & handling equipment

Engagement SEO · ongoing

Location Australia · national

SEO & GEO Content Analytics Reporting AI & CRM

www.equipco.com.au · live

The Brief

The state of play when they walked in.

Equipco sells the equipment fuel runs on: storage tanks from portable pods to on-ground installations, bowsers, transfer pumps, hoses and fittings. Orders range from a $300 pump to a five-figure tank install, and the buyers are farms, fleets, mines and workshops across the country.

The engagement built the catalogue’s search presence layer by layer: a page for every product family, compliance content for the questions buyers must answer before they purchase, and the brand held at the top.

The layers compound: total clicks up 18% period on period to 35K, the fuel storage tanks page tripling, and the separation distance regulations guide alone earning 551 clicks, buyers arriving through the compliance question and leaving with a quote.

The scoreboard · period on period

Total clicks35K 34,981 against 29,533 the period before, all devices.

Organic share59% 4,716 of 8.0K tracked conversions arrive through organic search.

Brand position2.36 equipco, 2,688 clicks at a 54% click-through rate. Perth and Brisbane variants at position 1.

Category growth4.5x Petrol tanks page, 1,383 clicks from 309 the period before.

The work

The equipment, in the field.

Installed tanks and live projects from the catalogue the rankings sell.

Mine-Go fleet

Mining install

Oil & lubrication

Container tank

Field transfer

Bulk fuel cube

The AI layer

Gauge, the AI running the sales floor.

Live under Equipco's own brand. Accounts, quotes, product lines and revenue in one place.

GaugeLive

The AI copilot itself. Chats through the day: which quotes are open, which accounts are quiet, where revenue concentrates.

PulseLive

The floor today: quotes in flight, tasks due, calls logged, the day's shape at a glance.

Quote deskLive

Every quote by account and product line, from first ask to won or lost.

Call intelligenceLive

Calls in and out logged with duration, outcomes and review collection built in.

This is Gauge, running live under Equipco's own brand, not a mockup. The accounts, quotes and messages inside are a built demo set, disconnected from the company's real customers. Open Gauge in the frame below and ask it anything.

https://demodomain

Live

Open the chat to talk to the AI

The Outcome

What the account shows.

The catalogue's growth, page by page, period on period.

Clicks by page · this period vs last

The catalogue overtakes the brand 14x The 12-volt fuel pumps page, 475 clicks from 33. diesel tank tripled to 83 clicks. fuel bowser sits at position 3.3. Buyers search the product rather than any company name, and find Equipco first.

Compliance content that sells 551 Clicks on the fuel storage separation distance guide, position 8.8. The question every tank buyer must answer before purchase. Answering it puts Equipco in the purchase path, not beside it.

Mobile, on site +30% Mobile clicks, period on period. The buyer standing next to the tank that needs replacing is finding Equipco on their phone, and the quote button is one tap away.

The compounding effect Brand, category, product, compliance: four layers of intent, and the traffic lands on pages with an add-to-quote button. 92% of the clicks are Australian buyers, and the brand holds position 2.36 while the catalogue climbs underneath it.

The Quiet Numbers

What it's actually worth.

Fuel equipment economics against the enquiry volume.

New business / yr $4.7M 70,000 clicks a year become roughly 3,500 enquiries. Nine in ten of those quotes close. That is 3,100 orders a year at a $1,500 blended order, and $1,500 blends a $300 pump with five-figure tank installs.

The channel 59% Of everything the site converts arrives through organic search. 4,716 tracked enquiries a year on a channel nobody bids against. The catalogue keeps ranking whether or not a campaign is running.

The blend $1,500 The average order across the range. A $300 transfer pump at one end, five-figure on-ground tank installs at the other. Few competitors carry both ends.

What compounds Every order starts on a page Equipco owns outright. 3,100 orders a year through pages that hold their rankings on their own, while Gauge keeps the accounts behind them warm.

We don't just deploy AI, run ads, or optimise for results.

Because in a world of fleeting trends and market noise, the only real strategy is to build something unmistakable.

This project was led by Neeraj, along with the CrowdCypher team.

Darshan HiraniTech wiz with 12+ years of complex system implementation and integrations.

Complex Systems CrowdCypher

NeerajBusiness consultant with a knack for turning constraints into high-impact springboards.

Strategy · Orchestrator CrowdCypher

Lincoln SmithPoint of difference that Crowd Cypher has and others don't... LINCOLN!

Performance CrowdCypher

AnLeads where the world stops making sense to the rest of us.

AI & Robotics CrowdCypher

Grace KieuThe one to Koo-Koo before the clock, running the groundwork and managing details.

Client Success unmarket

Pearl WeeA formidable mum who can make a dollar-store look bougie.

Creative & Design prace.media

Gia DimitropoulosTurning the abstract into functional game-changing implementations.

UX UI unmarket

CarolineEnsuring success isn't just limited to clients, it has an impact on us too.

Growth prace.media

Ready when you are

No pitch. No decks.
Proof.

Two-week brief. Ninety days to a working system. A team you can call by name.

Book a talk See every report

Built by the pod at CrowdCypher · unmarket · prace.media