The state of play when they walked in.
Forge Electrical runs a smart home store: security locks, smart switches, blind and curtain motors, video doorbells, plus a house-brand line, MFL Forge, manufactured under their own name.
The engagement put the search fundamentals in place: rank the product pages buyers actually purchase from, build the house brand’s search presence from zero, and hold the brand name at the top.
The comparison reads year on year, same quarter, so seasonality is out of the picture: clicks up 29%, impressions cut in half, average position halved. Fewer, better rankings earning more traffic. That is what cleaning up a catalogue’s SEO looks like.
What the account shows.
This quarter against the same quarter last year, like for like.
What it's actually worth.
Store economics against the product traffic.
We don't just deploy AI, run ads, or optimise for results.
Because in a world of fleeting trends and market noise, the only real strategy is to build something unmistakable.
This project was led by Neeraj, along with the CrowdCypher team.
No pitch. No decks.
Proof.
Two-week brief. Ninety days to a working system. A team you can call by name.
Built by the pod at CrowdCypher · unmarket · prace.media