The state of play when they walked in.
Geelong ColourWorld is a paint warehouse: automotive paint, industrial coatings, wallpaper and wholesale trade supplies for Geelong and the region.
Trade customers search with intent: a specific product, a specific suburb, a job waiting. The brief: hold and grow those localised searches against national chains.
The engagement ran local SEO and GMB work, with the final report showing organic stable and conversion-efficient on Geelong paint and wallpaper terms while social and direct channels fell away.
We don't just deploy AI, run ads, or optimise for results.
Because in a world of fleeting trends and market noise, the only real strategy is to build something unmistakable.
This project was led by Neeraj, along with the CrowdCypher team.
No pitch. No decks.
Proof.
Two-week brief. Ninety days to a working system. A team you can call by name.
Built by the pod at CrowdCypher · unmarket · prace.media