Home Energy Assessment

A niche service, measured honestly.

Home Energy Assessment audits home energy efficiency in Melbourne. The engagement's defining work has been separating real demand from bot noise so decisions run on true numbers. Diagnostics first, results second.

IndustryEnergy efficiency assessment

EngagementOngoing

Location Melbourne, VIC

SEO & GEO Analytics forensics Conversion tracking

www.homeenergyassessment.com.au · live

The Brief

The state of play when they walked in.

Home Energy Assessment provides home energy audits and efficiency assessments, a niche service with a small, specific search market.

The engagement’s first wins were real: the account’s first six conversions landed in a week where search clicks tripled.

Then the data went bad. Offshore bot traffic flooded the analytics, at its worst 88.8% of sessions, and one report week showed more leads than total sessions, which is impossible. The work since has been forensic: isolate the real Australian demand, fix the tracking, and rebuild from a floor the client can trust.

The forensic record

First conversions6 First leads recorded after a zero-conversion prior week, with search clicks up 200%.

Bot contaminationUp to 88.8% Share of sessions from offshore bot traffic at the worst report.

Real local sessionsAs low as 2/wk The true Australian demand once bots are excluded.

Tracking stateCorrupted, then fixed One week reported more leads than sessions; the wiring was rebuilt.

The Website

Browse the site, live.

The assessment service's site at homeenergyassessment.com.au.

https://homeenergyassessment.com.au

Live

Scroll to browse the live site

We don't just deploy AI, run ads, or optimise for results.

Because in a world of fleeting trends and market noise, the only real strategy is to build something unmistakable.

This project was led by Neeraj, along with the CrowdCypher team.

Darshan HiraniTech wiz with 12+ years of complex system implementation and integrations.

Complex Systems CrowdCypher

NeerajBusiness consultant with a knack for turning constraints into high-impact springboards.

Strategy · Orchestrator CrowdCypher

Lincoln SmithPoint of difference that Crowd Cypher has and others don't... LINCOLN!

Performance CrowdCypher

AnLeads where the world stops making sense to the rest of us.

AI & Robotics CrowdCypher

Grace KieuThe one to Koo-Koo before the clock, running the groundwork and managing details.

Client Success unmarket

Pearl WeeA formidable mum who can make a dollar-store look bougie.

Creative & Design prace.media

Gia DimitropoulosTurning the abstract into functional game-changing implementations.

UX UI unmarket

CarolineEnsuring success isn't just limited to clients, it has an impact on us too.

Growth prace.media

Ready when you are

No pitch. No decks.
Proof.

Two-week brief. Ninety days to a working system. A team you can call by name.

Book a talk See every report

Built by the pod at CrowdCypher · unmarket · prace.media