Just Fitness

28K clicks. Shoppers arrive knowing the model number.

Just Fitness sells treadmills, home gyms and bikes online and through Melbourne showrooms in Thomastown and Hoppers Crossing. The search footprint runs the full funnel: model-number queries at position 2, a price-point category page earning 745 clicks, showroom pages pulling online buyers in-store, and a hire line ranking on its own. The numbers below are theirs.

Industry Fitness equipment retail

Engagement SEO · ongoing

Location Melbourne, VIC · national delivery

SEO & GEO Google Ads Analytics Reporting

www.justfitness.com.au · live

The Brief

The state of play when they walked in.

Just Fitness is a fitness equipment retailer with two Melbourne showrooms and a national web store: treadmills, home gyms, spin bikes, ellipticals, plus a hire line for people not ready to buy. A treadmill sale runs from a few hundred dollars to several thousand for a home gym.

The engagement built the catalogue the way buyers actually shop: category pages, a price-point page for the budget searcher, model-level pages for people who already know the machine, and showroom pages that turn web demand into foot traffic.

Each layer earns: 28,418 clicks across the window, best treadmill under $1000 australia at position 3.6 landing on a page built for exactly that search, and the Hoppers Crossing showroom page alone pulling 608 clicks.

The scoreboard

Total clicks28.4K 28,418 across all devices, on 3.24M impressions.

Organic conversions / yr4.1K 36% of everything the store converts.

Model-number demandPos 2.5 powerland treadmill, 265 clicks. Horizon and Bowflex model queries close behind.

The budget searcherPos 3.6 best treadmill under $1000 australia, landing on the page built for it.

The Website

Browse the site, live.

Live from www.justfitness.com.au. The category and price-point pages below are the ones doing the earning.

https://justfitness.com.au

Live

Scroll to browse the live site

The Outcome

What the account shows.

Category, price point, model, showroom, hire: five ways in, one till.

Organic clicks · the asset, accumulating

Mar 2025 2026 Jun 2026

Clicks by page

They arrive knowing the machine Pos 2.5 powerland treadmill, 265 clicks. horizon t202, 260 across variants. bowflex, 203. Model-number searches are the last search before a purchase, and Just Fitness owns them.

Web demand, showroom feet 993 Clicks across the Thomastown and Hoppers Crossing showroom surfaces. just fitness thomastown at position 2.4, hoppers crossing at 2.6. Search is the front door of both stores.

The price-point play 745 Clicks on the treadmills-under-$1,000 page, built for the budget searcher. best treadmill under $1000 australia lands at position 3.6 on a page that answers it exactly. The search is the brief; the page is the answer.

The compounding effect Category, price point, model, showroom, hire: five ways in, one till. Mobile carries 18,097 of the clicks, the shopper on the couch pricing the machine they saw at a mate's place. 36% of everything this site converts arrives through organic search.

The Quiet Numbers

What it's actually worth.

Retail economics against the shopper volume.

The organic year $460K+ 19.3K organic shoppers, converting at category rates and an $800 blended order. $800 blends a budget treadmill with a multi-thousand-dollar home gym, well under the catalogue's midpoint.

The hire-line math 543 Clicks on treadmill hire, a recurring-revenue product. Hire customers pay monthly and convert to buyers. The page carries 54K impressions, a second business inside the first.

The showroom close 993 Clicks walking web demand into the two Melbourne showrooms. The big-ticket home gym gets tested in person before it sells. The search starts online; the receipt prints in-store.

The number $460K+ a year through the web store alone, before a single in-store close is counted. The showrooms, the hire line and the ad campaigns all draw from the same ranked catalogue.

We don't just deploy AI, run ads, or optimise for results.

Because in a world of fleeting trends and market noise, the only real strategy is to build something unmistakable.

This project was led by Neeraj, along with the CrowdCypher team.

Darshan HiraniTech wiz with 12+ years of complex system implementation and integrations.

Complex Systems CrowdCypher

NeerajBusiness consultant with a knack for turning constraints into high-impact springboards.

Strategy · Orchestrator CrowdCypher

Lincoln SmithPoint of difference that Crowd Cypher has and others don't... LINCOLN!

Performance CrowdCypher

AnLeads where the world stops making sense to the rest of us.

AI & Robotics CrowdCypher

Grace KieuThe one to Koo-Koo before the clock, running the groundwork and managing details.

Client Success unmarket

Pearl WeeA formidable mum who can make a dollar-store look bougie.

Creative & Design prace.media

Gia DimitropoulosTurning the abstract into functional game-changing implementations.

UX UI unmarket

CarolineEnsuring success isn't just limited to clients, it has an impact on us too.

Growth prace.media

Ready when you are

No pitch. No decks.
Proof.

Two-week brief. Ninety days to a working system. A team you can call by name.

Book a talk See every report

Built by the pod at CrowdCypher · unmarket · prace.media