1300Cypher
www.kurandawholefoods.com.au · live
Kuranda Wholefoods logo
The Brief

The state of play when they walked in.

Kuranda makes allergen-friendly bars, muesli and protein balls, a niche with fierce loyalty: nut-free lunchbox-safe snacks are non-negotiable for the parents who buy them. Behind the retail brand sits a second business, contract manufacturing for other food labels.

The engagement built search for both sides: the brand and product queries for the shopper, the health-niche queries (nut free, gluten free) for the new customer, and the manufacturer queries for the founder who needs a production partner.

All three layers earn: brand products at position 1 to 2 with click-through rates of 40 to 58%, nut free protein bars at position 4.8, and the contract manufacturing page as the site’s second-biggest earner at 624 clicks.

The scoreboard
Total clicks7.8K 7,825 across all devices, on 497K impressions.
The B2B queryPos 1.56 protein bar manufacturers australia. The search a founder types when they need a producer.
Brand loyalty40-58% Click-through rates on kuranda protein bars, muesli and foods, positions 1 to 2.
The nichePos 4.8 nut free protein bars, 2.2K impressions. The lunchbox-safe shopper finds Kuranda first.
The Outcome

What the account shows.

A retail brand in front, a manufacturing business behind, both ranking.

Organic clicks / month
Mar 2025 2026 Jun 2026

Clicks by page

The quiet second business 624 Clicks on the contract manufacturing page, the site's #2 earner. Ranked 1.56 for protein bar manufacturers australia. One signed production contract outweighs a year of retail orders.
The retail engine 40% Of all tracked conversions arrive through organic search. 479 organic conversions of 1.2K total. The niche queries feed new households, the brand queries keep them.
The social audience 50K People a year reached through the paid social the engagement runs. The lunchbox-safe story plays where parents scroll, and the search rankings catch them when they go looking.
The compounding effect The retail brand proves the product, and the ranking proves the demand, which is exactly the pitch a contract client needs to see. A manufacturer that ranks #1 for its own category is its own best credential. The two businesses sell each other.
The Quiet Numbers

What it's actually worth.

Two revenue engines against the traffic.

The contract pipeline 23 Serious manufacturer enquiries a year, off the contract page's clicks. A single signed contract runs $50K+ a year in recurring production, and it renews. One landed client from this page pays for everything.
The retail engine $100K+ A year through the web store, at category conversion and order values. 83K people a year touch the brand across search and social, and the lunchbox reorder never stops.
The credential loop Pos 1.56 protein bar manufacturers australia, the manufacturer's own proof. A producer that ranks first for its category is its own best pitch to the brands it wants to make for.
The number A contract pipeline worth $50K+ per signature, sitting on top of a six-figure retail engine. The retail brand proves the product, the ranking proves the demand, and the two businesses keep selling each other.

We don't just deploy AI, run ads, or optimise for results.

Because in a world of fleeting trends and market noise, the only real strategy is to build something unmistakable.

This project was led by Neeraj, along with the CrowdCypher team.

01
Darshan HiraniTech wiz with 12+ years of complex system implementation and integrations.
Complex Systems CrowdCypher
02
NeerajBusiness consultant with a knack for turning constraints into high-impact springboards.
Strategy · Orchestrator CrowdCypher
03
Lincoln SmithPoint of difference that Crowd Cypher has and others don't... LINCOLN!
Performance CrowdCypher
04
AnLeads where the world stops making sense to the rest of us.
AI & Robotics CrowdCypher
05
Grace KieuThe one to Koo-Koo before the clock, running the groundwork and managing details.
Client Success unmarket
06
Pearl WeeA formidable mum who can make a dollar-store look bougie.
Creative & Design prace.media
07
Gia DimitropoulosTurning the abstract into functional game-changing implementations.
UX UI unmarket
08
CarolineEnsuring success isn't just limited to clients, it has an impact on us too.
Growth prace.media
CrowdCypher · unmarket · prace.media
Ready when you are

No pitch. No decks.
Proof.

Two-week brief. Ninety days to a working system. A team you can call by name.

Book a talk See every report

Built by the pod at CrowdCypher · unmarket · prace.media

Scroll ends here ;)
404 B%*>$#!@T NOT FOUND

Let’s Start footer-logo
  • © Crowd Cypher 2026