The state of play when they walked in.
La Belle Skin Clinic delivers advanced skin and laser treatments with the kind of personal attention the franchise clinics can’t. In October 2023 the clinic was doing $15,000 to $20,000 a month. The service was already strong. Patients searching for the exact treatments on offer never found the clinic.
The brief: build a search presence worthy of the clinic, rank for the treatments actually performed rather than the clinic’s own name, and track every enquiry back to its source. Later, when the market opened up for it, help the clinic launch IV infusion as a new treatment line.
Browse the site, live.
The clinic's live site, where every organic ranking and every paid click lands. One page per treatment, built to book.
Scroll to browse the live site
Ranked for what the clinic actually performs.
One page per treatment, each earning its own rankings. What was invisible in 2023 now outranks the treatment brands themselves.
| Segment | Then | Now | Change |
|---|---|---|---|
| Row one | 00 | 00 | ▲ 00 |
| Row two | 00 | 00 | ▲ 00 |
| Row three | 00 | 00 | ▲ 00 |
A dedicated page for each treatment instead of one shared list. Glutathione injection alone, part of the IV infusion line added once the market opportunity was clear, is now the single most-clicked query on the site.
The clinic, as patients see it.
Treatment creative and clinic imagery from the site the campaigns land on.
The clinic
Inside the clinic
Inside the clinic
Treatment creative
Campaign banner
Campaign banner
Belle, the AI running the clinic's day.
Live under La Belle's own brand. Recall and aftercare tracking, regulatory monitoring, revenue by treatment.
The AI copilot itself. Chats through the day: who needs recall, what's overdue, where revenue concentrates.
Flags missed follow-ups and skipped treatment sessions before they become lost patients.
Daily sweep of TGA, AHPRA and supplier notices that affect the clinic directly.
Where revenue concentrates across the treatment list, updated as bookings land.
What the work produced.
What three years of the same system produced.
What it's actually worth.
The clinic's own sales ledger. Real revenue, not a model.
We don't just deploy AI, run ads, or optimise for results.
Because in a world of fleeting trends and market noise, the only real strategy is to build something unmistakable.
This project was led by Neeraj, along with the CrowdCypher team.
No pitch. No decks.
Proof.
Two-week brief. Ninety days to a working system. A team you can call by name.
Built by the pod at CrowdCypher · unmarket · prace.media