Motor Money

$1,216 in. $21,300 out.

Motor Money buys cars for cash and finances the next one, with a valuation tool and loan calculator doing the heavy lifting. One Performance Max campaign returned 17.5 times its spend. The numbers below are from the account.

Industry Automotive finance & car buying

Engagement 2026 → ongoing

Location Melbourne, VIC

Google Ads Meta Ads SEO & GConversion trackingEO Google My Business Landing page strategy Conversion tracking AI & CRM

www.motormoney.com.au · live

The Brief

The state of play when they walked in.

Motor Money pays cash for cars and writes vehicle finance, with an online valuation tool and a loan calculator at the centre of the funnel. When the engagement began, none of it was measured: Meta was tracking link clicks and nothing else, and budget decisions ran on feel.

The brief: wire conversion tracking end to end, put paid media behind the two actions that make money, selling a car and financing one, and let the budget follow proof.

Google Ads carries the buying intent on a $5K monthly budget with Melbourne geo-targeting. Meta feeds the top of funnel. The calculator pages turn interest into applications, and every one of them is counted.

What the funnel shows

Calculator engagement1m 42s Average time on the loan calculator, against 48 seconds on the homepage.

Funnel pull38% Share of non-bouncing homepage visitors who reach the calculator.

Calculator sessions18.4% Share of total site sessions that touch the calculator.

Search CPC$1.42 Average CPC on the car-business dynamic search ad group.

The Website

Browse the site, live.

The site the campaigns land on, live from motormoney.com.au.

https://motormoney.com.au

Live

Scroll to browse the live site

The AI layer

Motor Money AI, running the brokerage day.

Live under Motor Money's own brand. Clients, deals, lenders and money in one place, with a radar on every file.

Motor Money AILive

The copilot itself. Chats through the day: which deals need action, which lenders are moving, where commission sits.

PulseLive

The brokerage today: deals in flight, tasks due, calls logged, the day's shape at a glance.

RadarLive

Watches every file for stalls and anomalies, and surfaces the next action before it is late.

Money deskLive

Commissions and payments reconciled per deal, so nothing settles unpaid.

This is Motor Money's AI CRM, running live under their own brand, not a mockup. The clients, deals and messages inside are a built demo set, disconnected from the brokerage's real files. Open it in the frame below and ask it anything.

https://demodomain

Live

Open the chat to talk to the AI

The Outcome

What the account produced.

Measured end to end, so budget decisions run on proof, not gut feel.

Conversions 114 Tracked conversions from a single Performance Max campaign. Every one attributed, every one counted against spend.

Cost per acquisition $126 On the search side, at $1.42 a click. Against customers worth four figures each, on either side of the ledger: a car bought for cash or a loan written.

The discipline 0.27% The Meta campaign's conversion rate, reported as bluntly as the wins. 1.1K landing page views, 586 sessions, 3 form conversions. Budget moved to what the numbers backed. That is the point of measuring.

The compounding effect The funnel now tells Motor Money where its next dollar works hardest, every single week. The calculator holds visitors twice as long as any other page, 38% of engaged homepage traffic flows into it, and the campaigns that feed it are measured to the dollar.

The Quiet Numbers

What it's actually worth.

Revenue as the account recorded it.

Performance Max 17.5× Return on ad spend. $21,300 in tracked revenue from $1,216.03 in spend, across 114 conversions.

Revenue $21.3K Tracked from a single campaign. The Performance Max campaign that proved the account's structure. Scale the budget, and the machine is already tuned.

Cost of proof $1,216 The full spend behind the 17.5×. Small budget, full attribution. The account earned its scale-up with evidence, not promises.

The number $21,300 back from $1,216, and the account structure that earned it is still in place. Every dollar in is measured against a dollar out, which makes the next budget conversation short arithmetic.

We don't just deploy AI, run ads, or optimise for results.

Because in a world of fleeting trends and market noise, the only real strategy is to build something unmistakable.

This project was led by Neeraj, along with the CrowdCypher team.

Darshan HiraniTech wiz with 12+ years of complex system implementation and integrations.

Complex Systems CrowdCypher

NeerajBusiness consultant with a knack for turning constraints into high-impact springboards.

Strategy · Orchestrator CrowdCypher

Lincoln SmithPoint of difference that Crowd Cypher has and others don't... LINCOLN!

Performance CrowdCypher

AnLeads where the world stops making sense to the rest of us.

AI & Robotics CrowdCypher

Grace KieuThe one to Koo-Koo before the clock, running the groundwork and managing details.

Client Success unmarket

Pearl WeeA formidable mum who can make a dollar-store look bougie.

Creative & Design prace.media

Gia DimitropoulosTurning the abstract into functional game-changing implementations.

UX UI unmarket

CarolineEnsuring success isn't just limited to clients, it has an impact on us too.

Growth prace.media

Ready when you are

No pitch. No decks.
Proof.

Two-week brief. Ninety days to a working system. A team you can call by name.

Book a talk See every report

Built by the pod at CrowdCypher · unmarket · prace.media