The state of play when they walked in.
MyLock Advanced Locksmiths covers lockouts, rekeys and security work across Melbourne. The customer is usually standing outside a locked door searching on a phone.
That makes two things decisive: showing up in the paid and local results, and a site that loads before the searcher hits back. The audit put the mobile largest-contentful-paint at 3.7 seconds against a 2.5-second competitive target.
The brief: close the speed gap, and run the ads account against emergency and scheduled locksmith intent.
Browse the site, live.
The locksmith's site at mylock.com.au.
Scroll to browse the live site
We don't just deploy AI, run ads, or optimise for results.
Because in a world of fleeting trends and market noise, the only real strategy is to build something unmistakable.
This project was led by Neeraj, along with the CrowdCypher team.
No pitch. No decks.
Proof.
Two-week brief. Ninety days to a working system. A team you can call by name.
Built by the pod at CrowdCypher · unmarket · prace.media