NS Tree Removals

86% of the ad budget was buying junk clicks.

Next Step Tree Removals works the Dandenong Ranges: removals, pruning, stump grinding, storm clearance. The account audit found where the money was actually going. This is the audit that stopped the bleed.

Industry Arboriculture / tree services

Engagement Ongoing

Location Dandenong Ranges, VIC

Google Ads audit SEO & GEO Google My Business Conversion tracking

www.nstreeremovals.com · live

The Brief

The state of play when they walked in.

Next Step Tree Removals serves homeowners and commercial properties around Beaconsfield and Monbulk: tree removal, lopping, pruning, stump grinding and storm clearance.

The Performance Max campaign looked busy. Clicks were cheap and plentiful. The audit showed why: 86% of the budget was flowing to YouTube placements at 29-cent junk clicks, while real search clicks cost $7.37 and the Google Business profile received 41 cents in total.

The brief: rebuild the account so budget buys removal-intent searches, not video views nobody asked for.

Baseline · what the audit found

Budget to YouTube86% $362 of $444 PMax spend went to junk video placements.

Junk click cost$0.29 Cheap clicks that never become tree jobs.

Real search CPC$7.37 What a genuine removal-intent click actually costs.

Spend reaching GMB$0.41 Effectively nothing reaching the local surface that converts.

The Website

Browse the site, live.

The arborist's site at nstreeremovals.com.

https://nstreeremovals.com

Live

Scroll to browse the live site

The Outcome

What the audit found.

Line by line through the Performance Max spend, following the money.

The leak 86% Of PMax budget flowing to YouTube placements. $362 of $444 buying video views at $0.29 a click, none of it removal intent.

The real price $7.37 Cost of a genuine search click. The gap between junk and genuine is where the budget was disappearing.

The fix $444 Audited line by line. Account restructured so spend targets removal-intent searches and the local profile.

Why audits come first A busy dashboard is not a working account. The audit is what tells the difference. Post-restructure performance will be published here once the clean account has data worth standing behind.

We don't just deploy AI, run ads, or optimise for results.

Because in a world of fleeting trends and market noise, the only real strategy is to build something unmistakable.

This project was led by Neeraj, along with the CrowdCypher team.

Darshan HiraniTech wiz with 12+ years of complex system implementation and integrations.

Complex Systems CrowdCypher

NeerajBusiness consultant with a knack for turning constraints into high-impact springboards.

Strategy · Orchestrator CrowdCypher

Lincoln SmithPoint of difference that Crowd Cypher has and others don't... LINCOLN!

Performance CrowdCypher

AnLeads where the world stops making sense to the rest of us.

AI & Robotics CrowdCypher

Grace KieuThe one to Koo-Koo before the clock, running the groundwork and managing details.

Client Success unmarket

Pearl WeeA formidable mum who can make a dollar-store look bougie.

Creative & Design prace.media

Gia DimitropoulosTurning the abstract into functional game-changing implementations.

UX UI unmarket

CarolineEnsuring success isn't just limited to clients, it has an impact on us too.

Growth prace.media

Ready when you are

No pitch. No decks.
Proof.

Two-week brief. Ninety days to a working system. A team you can call by name.

Book a talk See every report

Built by the pod at CrowdCypher · unmarket · prace.media