1300Cypher
www.plussizebras.com.au · live
Plus Size Bras logo
The Brief

The state of play when they walked in.

Plus Size Bras sells bras, underwear, sleepwear and hosiery in extended sizes, a category where the single biggest barrier to purchase is fit. Nobody buys until they trust the size.

The engagement built the store’s search presence around that truth: own the category term, own the fit questions (what is a J cup, what does it measure in centimetres), and give every product family its own ranking page.

The strategy works at scale: 50,768 clicks across the window, plus size bras australia at position 3.5, j cup at position 2, and the size-chart page carrying more traffic than the homepage and every category page combined.

The Scoreboard
Total clicks50.8K 50,768 across all devices, on 5.37M impressions.
The fit engine20.3K Clicks on the size-chart page alone, from 2.07M impressions.
Category termPos 3.5 plus size bras australia, 1,359 clicks at a 12% click-through rate.
Specialist fit queriesPos 2 j cup, 276 clicks. The cup-size questions the majors don't answer.
The Website

Browse the site, live.

Live from www.plussizebras.com.au. The size chart and category pages below are the ones doing the earning.

https://plussizebras.com.au
Live
Scroll to browse the live site
The Outcome

What the account shows.

The fit question owned, and the purchase that follows it.

Organic clicks · the asset, accumulating
Mar 2025 2026 Jun 2026

Clicks by page

Fit content is the funnel 22K Clicks across the local and international size-chart pages. The shopper who checks the size chart is the shopper about to buy. This store meets her one page before the purchase.
Organic carries the store 62% Of all tracked conversions arrive through organic search. 800 organic conversions of 1.3K total. Mobile carries 36,917 clicks, nearly three-quarters of the traffic.
The social layer 12K Shoppers a year reached through the paid social the engagement runs. The fit story plays in the feed, and the size chart is one tap away when it lands.
The compounding effect The size chart answers the fit question, the category pages catch the purchase, and the specialist queries have no real competition. j cup breast size in cm at position 2.9 is not a query the department stores fight for. Owning the underserved question is the whole moat.
The Quiet Numbers

What it's actually worth.

Retail economics against the shopper volume.

The organic year $80K+ 36K organic shoppers, converting at category rates and a single-bra basket. $70 is one bra. The multi-item baskets, matching sets and sleepwear add-ons all trade above the floor.
The whole store $150K+ A year across all channels, at the same category rates. 72K shoppers a year touch the store, and the organic majority feeds the direct core that reorders.
The repeat-purchase math Fit won once A shopper whose size is solved comes back without searching. Bras are a repeat purchase. Every first order won through the size chart seeds direct reorders no report sees.
The number Six figures of lingerie a year, won one solved fit question at a time. The size chart does the trust work the majors never bothered with, and the store keeps the customer it earns.

We don't just deploy AI, run ads, or optimise for results.

Because in a world of fleeting trends and market noise, the only real strategy is to build something unmistakable.

This project was led by Neeraj, along with the CrowdCypher team.

01
Darshan HiraniTech wiz with 12+ years of complex system implementation and integrations.
Complex Systems CrowdCypher
02
NeerajBusiness consultant with a knack for turning constraints into high-impact springboards.
Strategy · Orchestrator CrowdCypher
03
Lincoln SmithPoint of difference that Crowd Cypher has and others don't... LINCOLN!
Performance CrowdCypher
04
AnLeads where the world stops making sense to the rest of us.
AI & Robotics CrowdCypher
05
Grace KieuThe one to Koo-Koo before the clock, running the groundwork and managing details.
Client Success unmarket
06
Pearl WeeA formidable mum who can make a dollar-store look bougie.
Creative & Design prace.media
07
Gia DimitropoulosTurning the abstract into functional game-changing implementations.
UX UI unmarket
08
CarolineEnsuring success isn't just limited to clients, it has an impact on us too.
Growth prace.media
CrowdCypher · unmarket · prace.media
Ready when you are

No pitch. No decks.
Proof.

Two-week brief. Ninety days to a working system. A team you can call by name.

Book a talk See every report

Built by the pod at CrowdCypher · unmarket · prace.media

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