The state of play when they walked in.
A PVC fence sells on one image: the white picket line that still looks new in year ten. The buyer sees it, wants it, and then researches who actually makes it properly.
The engagement runs both halves of that journey: the paid social that plants the fence in 125,000 feeds a year, and the search layer that answers when the homeowner goes looking, the brand at position 2.5 and pvc fencing itself climbing at 12.8.
The funnel counts 182,000 people and 2,556 tracked enquiries a year, with the brand family alone earning 3,050 clicks: people who saw the fence somewhere and remembered the name.
Browse the site, live.
Live from www.polvinfencing.com.au, where the feed scrollers and the searchers both land.
Scroll to browse the live site
What the account shows.
A social engine planting demand, and a search layer harvesting it.
What it's actually worth.
Fence economics against the enquiry volume.
We don't just deploy AI, run ads, or optimise for results.
Because in a world of fleeting trends and market noise, the only real strategy is to build something unmistakable.
This project was led by Neeraj, along with the CrowdCypher team.
No pitch. No decks.
Proof.
Two-week brief. Ninety days to a working system. A team you can call by name.
Built by the pod at CrowdCypher · unmarket · prace.media