1300Cypher
www.proplas.com.au · live
Proplas logo
The Brief

The state of play when they walked in.

Proplas extrudes custom plastic profiles: setting blocks for glaziers, pelmet rubber for truck bodies, TPE, TPU and HDPE runs for industry. This is B2B manufacturing, a won account is a supply relationship that reorders for years, not a one-off sale.

The engagement built the search presence a manufacturer needs: the brand, the category (plastic extrusion melbourne), and a page for every material an engineer might spec.

The curve bends the right way: 209 clicks in the first quarter of the window, 475 in the latest, with product pages like setting blocks and truck pelmet rubber ranking inside the top 10.

The Scoreboard
Quarterly clicks2.3x 209 in the first quarter of the window, 475 in the latest.
Total clicks2.7K 2,659 across all devices, on 166K impressions.
The categoryPos 6.6 plastic extrusion melbourne. pelmet rubber sits at 4.2, glazing blocks at 9.1.
Brand family570 proplas and its spelling variants, positions 3 to 7.
The Website

Browse the site, live.

Live from www.proplas.com.au. The material and product pages below are the ones doing the climbing.

https://proplas.com.au
Live
Scroll to browse the live site
The Outcome

What the account shows.

Brand, category, material, product: four layers, one quote desk.

Organic clicks / month
Mar 2025 2026 Jun 2026

Clicks By Page

Spec-level demand 65K Impressions across the TPE, TPU and HDPE material pages. thermoplastic elastomer ranks at position 7.5. Engineers searching a material and finding the manufacturer who extrudes it.
Product pages that rank Pos 7.5 Glass setting blocks, 204 clicks. Truck pelmet rubber at position 9, 164 clicks. Niche products, page-one positions, and every click is a buyer with a job in hand.
The curve 2.3× Quarterly clicks across the window, 209 to 475. A manufacturer's catalogue finally exists where its buyers search, and the trend is still bending upward.
The compounding effect Brand, category, material, product: four layers of intent, all ranking, all feeding one quote desk. An engineer who specs a Proplas profile into a product line reorders it for the life of the product.
The Quiet Numbers

What it's actually worth.

Manufacturing economics against the enquiry traffic.

New business / yr $250K+ 2,264 clicks a year become roughly 113 enquiries. Nine in ten of those quotes proceed. Roughly 100 quoted runs at the $2,500 entry-level custom run, before a single production contract is counted.
The supply-contract math Years A won extrusion account reorders for the life of its product. One OEM spec-ing Proplas profiles into a product line is recurring supply revenue indefinitely. The material pages are that pipeline.
The spec moat 65K Impressions a year on the TPE, TPU and HDPE material pages. Once a profile is specified, switching suppliers means re-testing the product. The spec search won today locks the supply for years.
The number $250K+ a year in quoted work, counted at the smallest run on the price list. The production contracts and the locked-in specs stack on top, and the quarterly curve is still climbing.

We don't just deploy AI, run ads, or optimise for results.

Because in a world of fleeting trends and market noise, the only real strategy is to build something unmistakable.

This project was led by Neeraj, along with the CrowdCypher team.

01
Darshan HiraniTech wiz with 12+ years of complex system implementation and integrations.
Complex Systems CrowdCypher
02
NeerajBusiness consultant with a knack for turning constraints into high-impact springboards.
Strategy · Orchestrator CrowdCypher
03
Lincoln SmithPoint of difference that Crowd Cypher has and others don't... LINCOLN!
Performance CrowdCypher
04
AnLeads where the world stops making sense to the rest of us.
AI & Robotics CrowdCypher
05
Grace KieuThe one to Koo-Koo before the clock, running the groundwork and managing details.
Client Success unmarket
06
Pearl WeeA formidable mum who can make a dollar-store look bougie.
Creative & Design prace.media
07
Gia DimitropoulosTurning the abstract into functional game-changing implementations.
UX UI unmarket
08
CarolineEnsuring success isn't just limited to clients, it has an impact on us too.
Growth prace.media
CrowdCypher · unmarket · prace.media
Ready when you are

No pitch. No decks.
Proof.

Two-week brief. Ninety days to a working system. A team you can call by name.

Book a talk See every report

Built by the pod at CrowdCypher · unmarket · prace.media

Scroll ends here ;)
404 B%*>$#!@T NOT FOUND

Let’s Start footer-logo
  • © Crowd Cypher 2026