RDS Electrics

A closer's business,fed by a working funnel.

RDS Electrics installs split systems and handles electrical work across Melbourne, and wins eight of every ten quotes it gives. A closing rate like that changes the whole brief: the funnel's only job is volume. The numbers below are theirs.

IndustryElectrical & air conditioning

EngagementOngoing

Location Melbourne, VIC

SEO & GEO Google Ads Google My Business Email deliverability Conversion tracking

www.rdselectrics.com.au · live

The Brief

The state of play when they walked in.

RDS is the contractor every funnel wants behind it: sharp pricing, fast quotes, and eight of ten quotes won. The bottleneck was never closing. It was the number of quotes to close.

The brief spans the whole pipe: paid and organic visibility on installation intent, a local profile that converts, and the unglamorous plumbing behind it. When enquiry emails started missing inboxes, the engagement fixed the mail authentication too, because a lead that lands in spam never existed.

The funnel now runs as one system: the explainer content earns the researcher, the brand resolves near the top, and every enquiry actually arrives.

The starting line, published

Quote-to-job rate8 in 10 The business's own closing rate. The funnel's only job is volume.

What earns clicksExplainers The multi-head split system guide out-earns every service page.

Brand searchPos 3.8 Searches for the RDS name resolve near the top.

Email deliverabilityFixed Enquiry mail moved to authenticated delivery, so leads stopped going missing.

The Website

Browse the site, live.

The contractor's site at rdselectrics.com.au, where the quote requests land and now reliably arrive.

https://rdselectrics.com.au

Live

Scroll to browse the live site

The Outcome

What the funnel feeds.

Early-stage volume, flowing into the best closing rate on this shelf.

The closer 80% Of quotes given become booked jobs. Competitive pricing does the closing. Every enquiry the funnel adds converts at a rate most businesses only claim.

The researcher's door 17 Clicks on the multi-head split guide, the site's top earner. The homeowner comparing single and multi-head systems meets RDS mid-research, quote request one scroll away.

The invisible fix 100% Of enquiry mail now arriving, after the deliverability work. Before the fix, won leads were dying in spam folders. The cheapest growth in the whole engagement was making the inbox work.

The compounding effect Every position gained feeds a quote book that converts at eight in ten. For a closer like RDS, funnel growth converts to revenue at a rate the rest of the market cannot match.

The Quiet Numbers

What it's actually worth.

Install economics against the enquiry flow.

New jobs / yr $55K+ The current click flow becomes roughly 34 enquiries a year, and eight in ten book. Roughly 28 jobs at a $2K split-install average, from a funnel still in its early build.

The seasonal spike Summer Split systems sell when the heat arrives, all at once. The funnel's rankings are being built now so the next heatwave lands on them.

The multiplier 8 in 10 The closing rate every new enquiry inherits. Doubling this funnel's volume nearly doubles revenue, because almost nothing leaks between quote and job.

The number $55K+ a year at today's early volume, with a closing rate that makes every gain count double. The funnel is young. The closer waiting at the end of it is not.

We don't just deploy AI, run ads, or optimise for results.

Because in a world of fleeting trends and market noise, the only real strategy is to build something unmistakable.

This project was led by Neeraj, along with the CrowdCypher team.

Darshan HiraniTech wiz with 12+ years of complex system implementation and integrations.

Complex Systems CrowdCypher

NeerajBusiness consultant with a knack for turning constraints into high-impact springboards.

Strategy · Orchestrator CrowdCypher

Lincoln SmithPoint of difference that Crowd Cypher has and others don't... LINCOLN!

Performance CrowdCypher

AnLeads where the world stops making sense to the rest of us.

AI & Robotics CrowdCypher

Grace KieuThe one to Koo-Koo before the clock, running the groundwork and managing details.

Client Success unmarket

Pearl WeeA formidable mum who can make a dollar-store look bougie.

Creative & Design prace.media

Gia DimitropoulosTurning the abstract into functional game-changing implementations.

UX UI unmarket

CarolineEnsuring success isn't just limited to clients, it has an impact on us too.

Growth prace.media

Ready when you are

No pitch. No decks.
Proof.

Two-week brief. Ninety days to a working system. A team you can call by name.

Book a talk See every report

Built by the pod at CrowdCypher · unmarket · prace.media