The state of play when they walked in.
Smash is a product brand first and a store second: bottles, lunch boxes, bento sets, coffee cups, sold direct and through stockists nationally. The search brief for a brand like this is different, own every product-plus-brand query, and catch the owner who needs a lid, a strap or a care guide years after the purchase.
The engagement built exactly that: a collection page per product family, a spare-parts range with its own search presence, and the care and FAQ content that keeps owners inside the brand.
It runs at national scale: 169,173 clicks in the window, 8.15M impressions, smash containers at position 1.58, and the spare-parts collection converting owner loyalty into a 9.2% click-through rate.
Browse the site, live.
Live from smashproducts.com.au. The collection pages below are the ones doing the earning.
Scroll to browse the live site
Splash, running trade intelligence.
Live under the Smash brand. Stockists, orders and product lines in one place.
The copilot itself. Chats through the day: which stockists are ordering, which lines are moving, where revenue concentrates.
The trade desk today: orders in flight, tasks due, the day's shape at a glance.
Every retail account by range, volume and reorder rhythm.
Bottles, lunchware and coffee cups tracked by line, as orders land.
A household brand, measured.
Shelf presence, replicated query by query in search.
What it's actually worth.
Brand economics against the shopper volume.
We don't just deploy AI, run ads, or optimise for results.
Because in a world of fleeting trends and market noise, the only real strategy is to build something unmistakable.
This project was led by Neeraj, along with the CrowdCypher team.
No pitch. No decks.
Proof.
Two-week brief. Ninety days to a working system. A team you can call by name.
Built by the pod at CrowdCypher · unmarket · prace.media