The Greville Clinic

Monthly revenue, five times over.

A Melbourne skin clinic competing against dozens of well-funded players. Average monthly revenue grew from $15K to $80K across the engagement, and now averages six figures a month. The numbers below are theirs.

IndustrySkin & cosmetic clinic

EngagementFull stack · ongoing

LocationPrahran, Melbourne VIC

SEO & GEO Website Paid Ads Email Social AI & CRM

thegrevilleclinic.com.au · live

The Brief

The state of play when they walked in.

The Greville Clinic delivers skin and cosmetic treatments from Prahran, in one of the most congested clinic markets in the country. Well-funded competitors on every side, and a booking book that didn’t reflect the quality of the work.

The engagement went full stack: organic Google traffic as the base, a sharper offer, high-intent paid campaigns, email, social, and the website rebuilt to convert. The next phase is already running: CRM integration and AI reception augmentation, so every enquiry gets answered the moment it arrives.

The revenue arc tells the story in one line: three years, 2024 into 2026, with every month beating the same month the year before.

Baseline · at engagement start

Monthly revenue$15K The published starting point of the engagement.

Market positionCrowded out Dozens of funded competitors in the Melbourne skin market.

Organic conversions now603 / yr GA4 key events from organic search, 73% of all tracked conversions.

Channel baseOrganic-led 12,995 organic users a year feed the paid and email layers.

The Website

Browse the site, live.

The site we rebuilt to convert, live from thegrevilleclinic.com.au.

https://thegrevilleclinic.com.au

Live

Scroll to browse the live site

The Outcome

What the channel mix produced.

Organic at the base, every other channel converting on top of it.

Organic clicks · the asset, accumulating

Mar 2025 2026 Jun 2026

Organic channel share 73% Of all tracked conversions come from organic search. The base every other channel builds on: 603 booked enquiries a year arriving unpaid.

The brand pull 3,929 Clicks a year on the clinic's own name, at position 1.0 to 1.4. Word of mouth in a congested market shows up as brand search, and the clinic owns every variant of its name.

The category climb Pos 20.7 botox melbourne, 180 clicks on 2.2M impressions of visibility. The head terms are the growth front, and the clinic is climbing them against funded competitors.

The compounding effect Organic feeds paid. Paid feeds bookings. The CRM and AI reception layer now catches every enquiry. The system compounds because every channel was built to hand off to the next one.

The Quiet Numbers

What it's actually worth.

The clinic's own revenue arc, year on year.

Revenue growth 5× Average monthly revenue, $15K to $80K. Five-fold growth in a market where every competitor is spending to win.

Current run rate $100K Average monthly revenue now. Three years, 2024 into 2026, with every month beating the same month the year before.

Campaign proof 25× ROAS on a single $1,128 aesthetic campaign. The high-water mark of the paid program. High-intent campaigns landing on organically proven pages.

The number From $15K months to six-figure months, in one of the most congested clinic markets in the country. Three years of every month beating the same month the year before, with the AI reception layer now catching every enquiry the growth generates.

We don't just deploy AI, run ads, or optimise for results.

Because in a world of fleeting trends and market noise, the only real strategy is to build something unmistakable.

This project was led by Neeraj, along with the CrowdCypher team.

Darshan HiraniTech wiz with 12+ years of complex system implementation and integrations.

Complex Systems CrowdCypher

NeerajBusiness consultant with a knack for turning constraints into high-impact springboards.

Strategy · Orchestrator CrowdCypher

Lincoln SmithPoint of difference that Crowd Cypher has and others don't... LINCOLN!

Performance CrowdCypher

AnLeads where the world stops making sense to the rest of us.

AI & Robotics CrowdCypher

Grace KieuThe one to Koo-Koo before the clock, running the groundwork and managing details.

Client Success unmarket

Pearl WeeA formidable mum who can make a dollar-store look bougie.

Creative & Design prace.media

Gia DimitropoulosTurning the abstract into functional game-changing implementations.

UX UI unmarket

CarolineEnsuring success isn't just limited to clients, it has an impact on us too.

Growth prace.media

Ready when you are

No pitch. No decks.
Proof.

Two-week brief. Ninety days to a working system. A team you can call by name.

Book a talk See every report

Built by the pod at CrowdCypher · unmarket · prace.media