A story worthy
of a norse saga
What remains of
words said... but action that is their demonstration. To demand is to insist on what is asked for, to map it’s terrain preempts the contours it will take.
Content marketing that engages with what is insistent irrespective of the stage creates tributaries or what allows intent to flow from one stage to the next.
From ever green copy that acts like a pillar to support subject matter expertise to campaign based curations carried like the scent of jasmine on a warm summers evening. We craft content with an artisans eye, as every word needs a smith to angle.
A buyers journey
without a little samba is just a walk, add flare.
Awareness
Bringing clarity to what sets you apart, a guide to the unknown initiates discovery of your difference in the stages that follow. Developing the requisite resources for your niche ensures you remain top pf mind when decision is brought to bear—like ripened fruit.
Awareness
Bringing clarity to what sets you apart, a guide to the unknown initiates discovery of your difference in the stages that follow. Developing the requisite resources for your niche ensures you remain top pf mind when decision is brought to bear—like ripened fruit.
Awareness
Bringing clarity to what sets you apart, a guide to the unknown initiates discovery of your difference in the stages that follow. Developing the requisite resources for your niche ensures you remain top pf mind when decision is brought to bear—like ripened fruit.
Blog posts/White papers/Case studies/Newsletters/Email marketing/Evergreen content/Developing Pillar content/Website content/How-to-guides/Infographics/Search Engine Optimisation/Content tracking & insights
The tell is in the data
Everybody has one, we don’t have to be professional poker players to give ourselves away especially when we are on look out for signs of a behavioural shift that indicates intent. We optimise thresholds for a data point that can do nothing but reveal.
To develop assets that aids in the creation of earned media can only be carried by the good will you offer at every stage, content marketing as cash only flow(s) can only be tapped through the life time value they bequeath.
Taking a nose to tail approach that encompasses the ing what is outside the purview of content marketing ensures consistency across all touch points to create(s) a seamless experience that becomes your defining touch and so the only one that matters.
Content marketing questions to make out the music from the white noise
What makes for effective content marketing?
Content marketing should always be appraised from the opportunity cost of your endeavours. With only a finite amount of resources to allocate determining channels that maximise impact is the key criteria when implementing any campaign. Of course this begs the question of how we define impact.
For instance if advertising spend is focused on new customer acquisition and is working effectively is it worth developing assets to engage people higher up in the sales funnel, so are on the whole further away from making a decision compared to developing assets to nurture and thus maximise this spend by improving LTV? Each has its merits, only context can answer this, as focus should not exclude the comparative basis for it.
What does knowing your audience mean?
Lets answer this with a scenario. If a woman researches options for stretch-mark removal because she has recently given birth, and has tried varying “nanna technologies” such as lemon juice yet is not satisfied with the results, would content for a skin care clinic have more affinity if it gave due regard to the context out of which the search arises? If we venture yes, then understanding the underlying motivation of people, enables content creation to be developed in reference to real world situations. Knowing the context helps develop affinity which is based on nothing more than the degree of empathy you can communicate to give meaning to the plight of people. To hone in on nuance is a predication.
We do not end
where you start
Your story is telling especially when you’re the one not saying it…