Campaign Highlights
Keywords Ranked
783
Started at 378
▲ +107.14%
Peak Organic Traffic
2,714
Sep '26 (1 domain)
Top 10 Keywords
447
Up from 190 in Apr '26
▲ +135%
Sep '26 Conversions
814
Form + Cart + Checkout + Purchase
▲ +17.80% vs Aug
Significant growth observed across keyword rankings and organic traffic. Over
440+ keywords now rank within the top 10 positions on Google Search, up from 190 in Apr
'26: a 135% increase in just five months.
Data note: Traffic and conversion figures for Apr '26, May '26, and June '26 combine
data across 3 domains. July '26, Aug '26 and Sep '26 reflect 1 domain only. Comparisons should account for this
difference.
Keyword Rankings
Top 10 Keyword Growth Over Time
| # | Keyword | Apr '26 | May '26 | June '26 | July '26 | Aug '26 | Sep '26 | Trend |
|---|
783 keywords ranked, 447 in top 10 as of Sep '26. View full Keywords Tracking Sheet →
Google Analytics - Traffic Overview
| Month | Organic Sessions | Note |
|---|---|---|
| Sep '26 | 2,714 | 1 domain only |
| Aug '26 | 2,914 | 1 domain only |
| July '26 | 2,102 | 1 domain only |
Source: Google Analytics 4. GA4 Data Sheet →
SEO Conversions
| Month | Form Submits | Add to Cart | Begin Checkout | Purchase | Total |
|---|---|---|---|---|---|
| Sep '26 | 460 | 179 | 150 | 25 | 814 |
| Aug '26 | 464 | 144 | 54 | 29 | 691 |
| July '26 | 424 | 191 | 43 | 12 | 670 |
Google My Business Performance
GMB Impressions and Actions per Month
Google Search
Google Maps
Calls
Directions
Website Clicks
| Month | Google Search | Google Maps | Calls | Directions | Website Clicks | Total |
|---|---|---|---|---|---|---|
| Sep '26 (28 days) | 1,887 | 117 | 6 | 47 | 50 | 2,107 |
| Aug '26 | 1,915 | 106 | 4 | 42 | 69 | 2,136 |
| July '26 | 1,818 | 123 | 3 | 52 | 78 | 2,074 |
| June '26 | 1,270 | 98 | 7 | 34 | 78 | 1,487 |
| May '26 | 1,365 | 216 | 2 | 74 | 52 | 1,709 |
| Apr '26 | 1,539 | 266 | 3 | 43 | 83 | 1,934 |
SEO Growth Summary
Keywords at Start
378
SEMrush baseline
Keywords Top 10
447
Sep '26 SERP positions
Total Keywords Now
783
+107.14% vs campaign start
The website has grown from 378 ranked keywords to 783, with top-10
positions increasing 135% from Apr to Sep 2026. Over 440+ keywords now
rank within the top 10 SERP positions.
View Full Keywords Tracking Sheet ↗
What's Next - AI SEO Strategy
⚡ Strategic Update: The Australian search landscape has shifted significantly.
With Google now defaulting to AI-generated summaries, just ranking for keywords is no longer enough to
guarantee clicks. We need to move from being a "search result" to being an "AI source."
1
Entity Authority & Topic Clusters
Instead of targeting isolated keywords, build out "Topic Clusters" linking
related content intelligently to show Google's AI that the brand is a definitive authority on
the entire subject.
2
Optimise for the Answer Engine
Restructure key landing pages to provide direct, clear answers to the most
common customer questions, increasing chances of being the "cited source" in AI overview boxes.
3
Advanced Schema Markup
Implement deeper background Schema code, acting as a translator for AI,
telling the search engine exactly what services, prices, and locations are offered in a language
AI understands perfectly.
4
Maintain the Human Touch
Focus on "Information Gain", providing unique Australian insights and
brand-specific expertise that AI cannot replicate. This is what builds trust and converts
visitors into clients.