Campaign Highlights
Keywords Ranked
29
Started at: 3 (Jan '26)
▲ 10× growth
GSC Total Clicks
58
Prev. period: 15
▲ +287%
Organic Sessions
115
Prev. period: 30
▲ +283%
Apr '26 Conversions
5
Jan '26: 0
▲ New growth
Strong momentum in the first 5 months of the campaign. Google Search Console shows impressions up 951% and clicks up 287% versus the prior period. Organic sessions have grown 283%. Most significantly, keyword rankings have grown 10×, from 3 keywords ranked in January to 29 ranked in May 2026, with 4 now in the top 10 positions on Google Search.
Keyword Rankings
Total Keywords Ranked — Monthly Growth (Jan–May 2026)
Position Trend — Key Service Keywords (Lower = Better)
Conveyancer Epping
Conveyancing Wollert
Property transfer services
Selling home solicitor
Selling property conveyancing
| # | Keyword | May '26 | Apr '26 | Mar '26 | Feb '26 | Jan '26 | Trend |
|---|
29 of 230+ tracked keywords currently ranked on Google Search. GEO = Wollert / Epping local terms. View full Keywords Tracking Sheet →
SEO Conversions
SEO-driven conversions grew from 0 in January to 5 in April, a direct result of improved keyword visibility and increasing organic traffic quality. Phone, email, and form conversions are all contributing as the campaign builds authority in the conveyancing space.
Monthly Conversions by Type — Jan to Apr 2026
Email
Phone
Contact Form
| Period | Phone | Contact Form | Total | |
|---|---|---|---|---|
| Apr '26 | 1 | 2 | 2 | 5 |
| Mar '26 | 1 | 3 | 0 | 4 |
| Feb '26 | 2 | 0 | 0 | 2 |
| Jan '26 | 0 | 0 | 0 | 0 |
Google My Business Performance
Consistent Local Presence: GMB is generating steady actions every month. Google Search impressions average over 190 per month. Directions requests are remarkably consistent at 38 per month across all four months, reflecting strong and stable local intent from property buyers searching nearby.
GMB Impressions and Actions — Jan to Apr 2026
Google Search
Google Maps
Calls
Directions
Website Clicks
| Month | Google Search | Google Maps | Calls | Directions | Website Clicks | Total |
|---|---|---|---|---|---|---|
| Apr '26 | 191 | 46 | 7 | 38 | 21 | 303 |
| Mar '26 | 181 | 61 | 8 | 38 | 23 | 311 |
| Feb '26 | 201 | 43 | 19 | 39 | 11 | 313 |
| Jan '26 | 197 | 41 | 9 | 38 | 18 | 303 |
Off-Page SEO - Link Building
Full off-page SEO activity including backlink acquisition, citations, and directory listings is tracked in the linked report. Link building is actively supporting the 10× growth in ranked keywords over 5 months, with top performers reaching position 2 on Google Search.
View Off-Page Work Log ↗
What's Next - AI SEO Strategy
⚡ Momentum is building. Bluestone has grown from 3 tracked rankings in January to 29 in May, with Wollert and Epping local terms already cracking the top 10. The focus now shifts to consolidating that local authority and converting visibility into enquiries across Melbourne's northern growth corridor.
1
On-Page: Location Page Updates
Structured updates to your Wollert, Epping, and surrounding northern suburbs landing pages. Content and page architecture will be aligned to the local search intent already generating movement in your rankings, ensuring each suburb page signals relevance to Google for the right terms.
2
Content: Location Pages in Production
New service-area content is currently being developed for your core northern Melbourne footprint. These pages are designed to anchor Bluestone's authority in Wollert and Epping specifically, where ranking momentum is strongest, and extend reach into adjacent growth suburbs along the corridor.
3
Off-Page: Backlinking Campaign
Continued authority building through targeted backlinks from Australian legal directories, property settlement associations, and northern Melbourne business listings. Domain trust needs to lift to compete at the top end for high-volume conveyancing terms, and consistent link acquisition is the driver.
4
GMB: Local Citations & Map Pack Growth
Consistent citation building across Google Maps, local directories, and northern suburbs business listings to reinforce the Wollert address signal. Strong local citation volume directly supports map pack visibility for searchers in Epping, Doreen, South Morang, and Craigieburn looking for a nearby conveyancer.