Campaign Highlights
Keywords Ranked
129
Started at 31 (May '26)
▲ +316%
Keywords Top 10
66
Up from 3 in Jan '26
▲ +2100%
Organic Sessions
167
Prev. period: 30
▲ +456%
Aug '26 Conversions
6
Jan '26: 0
▲ New growth
Strong momentum in the first 8 months of the campaign. Organic sessions have grown
450%. Most significantly, keyword rankings have grown 300%, from 3
keywords ranked in January to 66 ranked in Aug 2026, with 66 now in the top 10
positions on Google Search.
Keyword Rankings
Top 10 Keyword Growth Over Time
| # | Keyword | Mar '26 | Apr '26 | May '26 | June '26 | July '26 | Aug '26 | Trend |
|---|
280 keywords tracked. View full Keywords Tracking Sheet →
SEO Conversions
Monthly Conversions by Type
Phone Clicks
Contact Form
Email Clicks
| Month | Phone Clicks | Contact Form | Email Clicks | Total |
|---|---|---|---|---|
| Aug '26 | 0 | 4 | 2 | 6 |
| July '26 | 3 | 4 | 2 | 9 |
| June '26 | 4 | 1 | 1 | 6 |
| May '26 | 3 | 2 | 0 | 5 |
| Apr '26 | 1 | 2 | 2 | 5 |
| Mar '26 | 1 | 3 | 0 | 4 |
| Feb '26 | 2 | 0 | 0 | 2 |
| Jan '26 | 0 | 0 | 0 | 0 |
Google My Business Performance
GMB Impressions and Actions per Month
Google Search
Google Maps
Calls
Directions
Website Clicks
| Month | Google Search | Google Maps | Calls | Directions | Website Clicks | Total |
|---|---|---|---|---|---|---|
| Aug '26 (28 days) | 149 | 55 | 6 | 67 | 9 | 286 |
| July '26 | 202 | 55 | 21 | 46 | 14 | 338 |
| June '26 | 187 | 58 | 10 | 63 | 11 | 329 |
| May '26 | 159 | 43 | 5 | 30 | 17 | 254 |
| Apr '26 | 191 | 46 | 7 | 38 | 21 | 303 |
| Mar '26 | 181 | 61 | 8 | 38 | 23 | 311 |
| Feb '26 | 201 | 43 | 19 | 39 | 11 | 313 |
| Jan '26 | 197 | 41 | 9 | 38 | 18 | 303 |
Off-Page SEO - Link Building
Backlinks Built
30+
Diverse keyword anchors
Keywords in Top 10
66
SERP positions
Total Keywords Ranked
129
Up from 31
Full off-page SEO activity including backlink acquisition, citations, and directory
listings is tracked in the linked report. Link building is actively supporting the 200%
growth in ranked keywords over 6 months on Google Search.
View Off-Page Work Log ↗
What's Next - Strategy
Momentum is building. Bluestone has grown from 3 tracked rankings in January to 66 in
Aug, with Wollert and Epping local terms already cracking the top 10. The focus now shifts to
consolidating that local authority and converting visibility into enquiries across Melbourne's northern
growth corridor.
1
On-Page: Location Page Updates
Structured updates to your Wollert, Epping, and surrounding northern suburbs
landing pages. Content and page architecture will be aligned to the local search intent already
generating movement in your rankings.
2
Content: Location Pages in Production
New service-area content is currently being developed for your core northern
Melbourne footprint. These pages are designed to anchor Bluestone's authority in Wollert and
Epping specifically, where ranking momentum is strongest.
3
Off-Page: Backlinking Campaign
Continued authority building through targeted backlinks from Australian legal
directories, property settlement associations, and northern Melbourne business listings. Domain
trust needs to lift to compete at the top end for high-volume conveyancing terms.
4
GMB: Local Citations & Map Pack Growth
Consistent citation building across Google Maps, local directories, and
northern suburbs business listings to reinforce the Wollert address signal. Strong local
citation volume directly supports map pack visibility for searchers in Epping, Doreen, South
Morang, and Craigieburn.