Campaign Highlights
Organic Keywords
309
Started at 198
▲ +56%
Peak Organic Traffic
268
Mar '26 peak, up from 58
▲ +362%
Backlinks Built
150
Diverse keyword anchors
Mar '26 Conversions
13
SEO channel
▲ from 11 (Sep '25)
Clear improvement observed in clicks, impressions, and average position (Google Search Console 3-month comparison). Over 94 keywords now rank within the top 10 positions on Google Search, up from just 14 at campaign start.
Keyword Rankings
Top 10 Keyword Growth Over Time
Monthly Organic Traffic (GA4)
| # | Keyword | Sep '25 | Nov '25 | Jan '26 | Mar '26 | Apr '26 | Trend |
|---|
Currently over 90+ keywords ranking within the top 10 positions on Google Search. View full Keywords Tracking Sheet →
Google Analytics - Traffic Overview
| Month | Organic Sessions | Previous Month | % Change |
|---|---|---|---|
| Apr '26 (20 days) | 168 | 268 | on pace ~252/mo |
| Mar '26 | 268 | 194 | +38.1% |
| Feb '26 | 194 | 159 | +22.0% |
| Jan '26 | 159 | 150 | +6.0% |
| Dec '25 | 150 | 138 | +8.7% |
| Nov '25 | 138 | 158 | -12.7% |
| Oct '25 | 158 | 141 | +12.1% |
| Sep '25 | 141 | – | Campaign baseline |
Source: Google Analytics 4 via Looker Studio. Open Looker Studio Dashboard → | GA4 Data Sheet →
SEO Conversions
Monthly Conversions by Type
Email clicks
Phone clicks
Contact form
| Month | Email Clicks | Phone Clicks | Contact Form | Total |
|---|---|---|---|---|
| Apr '26 (20 days) | 2 | 3 | 3 | 8 |
| Mar '26 | — | 6 | 7 | 13 |
| Feb '26 | 6 | 5 | — | 11 |
| Jan '26 | 4 | 5 | 1 | 10 |
| Dec '25 | 2 | 6 | 2 | 10 |
| Nov '25 | 2 | 7 | 4 | 13 |
| Oct '25 | — | 5 | 4 | 9 |
| Sep '25 | 2 | 8 | 1 | 11 |
Google My Business Performance
GMB Impressions and Actions per Month
Google Search
Google Maps
Calls
Directions
Website Clicks
| Month | Google Search | Google Maps | Calls | Directions | Website Clicks | Total |
|---|---|---|---|---|---|---|
| Apr '26 (17 days) | 567 | 60 | 16 | 25 | 25 | 693 |
| Mar '26 | 899 | 141 | 26 | 32 | 60 | 1,158 |
| Feb '26 | 647 | 112 | 11 | 33 | 56 | 859 |
| Jan '26 | 878 | 132 | 23 | 58 | 51 | 1,142 |
| Dec '25 | 549 | 132 | 20 | 70 | 50 | 821 |
| Nov '25 | 405 | 135 | 16 | 70 | 43 | 669 |
| Oct '25 | 689 | 137 | 29 | 39 | 56 | 950 |
| Sep '25 | 636 | 138 | 34 | 59 | 49 | 916 |
Off-Page SEO - Link Building
Backlinks Built
150
Diverse keyword anchors
Keywords in Top 10
94+
SERP positions
Total Keywords Ranked
309
Up from 198
Over 150 backlinks built using a diverse set of keywords to improve positioning on Google Search. The impact is clear: the website now ranks strongly for more than 94 keywords in the top 10 SERP positions.
View Off-Page Work Log ↗
What's Next - AI SEO Strategy
⚡ Strategic Update: The Australian search landscape has shifted significantly. With Google now defaulting to AI-generated summaries, just ranking for keywords is no longer enough to guarantee clicks. We need to move from being a "search result" to being an "AI source."
1
Entity Authority & Topic Clusters
Instead of targeting isolated keywords, build out "Topic Clusters" linking related content intelligently to show Google's AI that the brand is a definitive authority on the entire subject.
2
Optimise for the Answer Engine
Restructure key landing pages to provide direct, clear answers to the most common customer questions, increasing chances of being the "cited source" in AI overview boxes.
3
Advanced Schema Markup
Implement deeper background Schema code, acting as a translator for AI, telling the search engine exactly what services, prices, and locations are offered in a language AI understands perfectly.
4
Maintain the Human Touch
Focus on "Information Gain", providing unique Australian insights and brand-specific expertise that AI cannot replicate. This is what builds trust and converts visitors into clients.