Campaign Highlights
Organic Keywords
600
Significant post-SEO growth
▲ Strong Growth
Organic Traffic
484
Consistent upward trend
▲ Trending Up
Total Clicks (3mo)
565
Prev. period: 0
▲ New Baseline
Impressions (3mo)
48.4K
Prev. period: 0
▲ Massive Growth
Clear improvement observed in clicks, impressions, and average position (Google Search Console 3-month comparison). Following SEO implementation, organic keywords (600) and organic traffic (484) climbed significantly. Keywords in Top 10 grew from 42 to 111 over 6 months, a 164% increase.
Google Search Console Overview
Total Clicks
565
Prev. 3 months: 0
▲ New Baseline
Total Impressions
48.4K
Prev. 3 months: 0
▲ New Baseline
Average CTR
1.2%
Prev. 3 months: 0%
▲ New Baseline
Average Position
17.8
Prev. 3 months: none
▲ First Indexing
Daily Clicks, Impressions, CTR and Position, Last 3 Months
Total Clicks
Total Impressions
Average CTR
Average Position
Top Performing Pages, Last 3 Months
| Page | Clicks | Impressions |
|---|---|---|
| https://colourworld.com.au/collections/automotive-paint | 23 | 6,119 |
| https://colourworld.com.au/ | 77 | 4,969 |
| https://colourworld.com.au/collections/resene | 2 | 980 |
| https://colourworld.com.au/collections/automotive-clear-coats | 2 | 944 |
| https://colourworld.com.au/collections/extractor-filters-dust-bags | 0 | 773 |
| https://colourworld.com.au/collections/spray-guns-gear | 0 | 722 |
| https://colourworld.com.au/products/wallpaper-adhesive-all-purpose | 7 | 669 |
| https://colourworld.com.au/products/epoxy-primer-kit-5l | 1 | 562 |
| https://colourworld.com.au/products/tack-cloth-waterborne | 0 | 458 |
| https://colourworld.com.au/products/laminate-and-melamine-primer | 0 | 429 |
Top Search Queries
| Query | Clicks | Impressions |
|---|---|---|
| wallpaper geelong | 26 | 233 |
| geelong colourworld | 23 | 145 |
| automotive paint supplies geelong | 9 | 65 |
| timbabuild | 6 | 229 |
| geelong colour world | 6 | 32 |
| timbaglaze | 6 | 24 |
| colourworld geelong | 4 | 70 |
| automotive paint geelong | 4 | 51 |
| resene paint geelong | 4 | 36 |
| wallpaper paste | 3 | 186 |
SEMRush Overview
Organic Traffic
484
May 2026 monthly visits
Paid Traffic
0
No paid campaigns
Branded Traffic
312
Strong brand recall
Total Keywords
600
Tracked in SEMRush
SEMRush Traffic Trend, Jul 2025 to May 2026
Organic Traffic
Paid Traffic
Branded Traffic
SEMRush Keyword Position Trend, Jul 2025 to May 2026
Top 3
4 to 10
11 to 20
21 to 50
51 to 100
Other SERP
Keyword Position Distribution, May 2026 Snapshot
14
Top 3
38
4 to 10
89
11 to 20
268
21 to 50
184
51 to 100
7
Other SERP
Google Analytics Traffic Overview
Organic Search channel, last 30 days (5 Apr to 4 May 2026) compared to previous period (6 Mar to 4 Apr 2026). Sessions and engagement up double-digits. Key events and revenue dipped, worth investigating which conversion pathways shifted.
Organic Search Sessions, Daily
| Metric | 5 Apr - 4 May 2026 | 6 Mar - 4 Apr 2026 | % Change |
|---|---|---|---|
| Sessions | 556 | 502 | ↑ +10.76% |
| Engaged Sessions | 470 | 410 | ↑ +14.63% |
| Engagement Rate | 84.53% | 81.67% | ↑ +3.5% |
| Avg Engagement Time | 1m 01s | 1m 08s | ↓ -10.11% |
| Events per Session | 11.27 | 9.98 | ↑ +12.96% |
| Event Count | 6,267 | 5,009 | ↑ +25.11% |
| Key Events | 121.00 | 317.00 | ↓ -61.83% |
| Session Key Event Rate | 13.67% | 37.45% | ↓ -63.5% |
| Total Revenue | $160.50 | $218.16 | ↓ -26.43% |
Keywords Ranking Overview
Significant improvement in keyword rankings month to month. Keywords in the Top 10 grew from 42 → 48 → 65 → 86 → 99 → 111 over 6 months, a 164% increase. Many high-value automotive and Geelong-specific terms have moved from positions 60 to 90 into positions 1 to 3.
Top 10 Keyword Growth Over Time
| # | Keyword | 5/5/26 | 10/3/26 | 12/2/26 | 9/1/26 | 12/12/25 | 14/11/25 |
|---|---|---|---|---|---|---|---|
| Keywords in Top 10 | 111 | 99 | 86 | 65 | 48 | 42 | |
Currently 111 keywords ranking within the top 10 positions on Google Search. View full Keywords Ranking Sheet →