1300Cypher
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Campaign Highlights

Organic Keywords
62
Prev. period: 41
▲ +51%
Organic Traffic
162
Prev. period: 105
▲ +54%
Backlinks Built
70+
Prev. period: 0 (no campaign)
Apr '26 Conversions
12
Prev. period: 8
▲ +50%
Clear improvement observed in clicks, impressions, and average position (Google Search Console 3-month comparison). Over 16 keywords now rank within the top 10 positions on Google Search. Compared to the same period last year (Jul–Nov '24), organic traffic is up ~54%, GMB actions are up ~50%, and conversions have increased by ~50%.
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Keyword Rankings

5
Dec '25
→
8
Jan '26
→
12
Feb '26
→
14
Mar '26
→
16
Apr '26
Keywords Ranking in Top 10 — Apr '26 Snapshot
Position Trend — Selected Keywords
Big dog groomer Large dog grooming Dog grooming bath prices South Yarra dog salon Hawthorn dog bath
# Keyword Apr '26 Mar '26 Feb '26 Jan '26 Dec '25 Trend

Currently 16 keywords ranking within the top 10 positions on Google Search. View full Keywords Tracking Sheet →

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SEO Conversions

Monthly Conversions by Type — Current vs Previous Period
Email Phone Contact Form
Previous Period
Current Period
Period Email Phone Contact Form Total vs Prev.
Apr '26 (27 days) 1 8 3 12 +50%
Mar '26 0 5 6 11 +57%
Previous Period (Jul — Nov '25)
Nov '25 1 4 3 8
Oct '25 0 3 4 7
Sep '25 1 3 2 6
Aug '25 0 2 3 5
Jul '25 0 3 2 5
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Google My Business Performance

Strong Local Presence — GMB is generating consistently high actions month on month. Google Maps impressions are particularly strong, reflecting strong local intent from pet owners searching nearby.
GMB Impressions and Actions — Current vs Previous Period
Google Search Google Maps Calls Directions Website Clicks
Previous Period (Jul — Nov '24)
Current Period (Sep '25 — Apr '26)
Month Google Search Google Maps Calls Directions Website Clicks Total vs Prev.
Apr '26 (24 days) 130 455 58 113 50 806 +52%
Mar '26 212 348 34 118 47 759 +48%
Feb '26 156 370 40 145 47 758 +55%
Jan '26 227 447 52 202 72 1,000 +53%
Dec '25 279 450 34 167 87 1,017 +49%
Nov '25 250 444 47 162 57 960
Oct '25 267 390 44 172 62 935
Sep '25 261 378 43 166 81 929
Previous Period (Jul — Nov '24)
Nov '24 185 295 22 76 55 633
Oct '24 172 258 19 68 48 565
Sep '24 168 242 25 72 43 550
Aug '24 155 230 18 65 40 508
Jul '24 148 220 21 60 38 487
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Off-Page SEO - Link Building

Backlinks Built
70+
Diverse keyword anchors
Keywords in Top 10
16
SERP positions
Total Keywords Ranked
62
Up from 43
Over 70 backlinks built using a diverse set of keywords to improve positioning on Google Search. The impact is clear: the website now ranks for 62 keywords with 16 in the top 10 SERP positions, a significant achievement in the competitive pet grooming vertical.
View Off-Page Work Log ↗
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What's Next - AI SEO Strategy

⚡ Strategic Update: The Australian search landscape has shifted significantly. With Google now defaulting to AI-generated summaries, just ranking for keywords is no longer enough to guarantee clicks. We need to move from being a "search result" to being an "AI source."
1
Entity Authority & Topic Clusters
Instead of targeting isolated keywords, build out "Topic Clusters" linking related content intelligently to show Google's AI that the brand is a definitive authority on the entire subject.
2
Optimise for the Answer Engine
Restructure key landing pages to provide direct, clear answers to the most common customer questions, increasing chances of being the "cited source" in AI overview boxes.
3
Advanced Schema Markup
Implement deeper background Schema code, acting as a translator for AI, telling the search engine exactly what services, prices, and locations are offered in a language AI understands perfectly.
4
Maintain the Human Touch
Focus on "Information Gain", providing unique Australian insights and brand-specific expertise that AI cannot replicate. This is what builds trust and converts visitors into clients.