Campaign Highlights
Organic Keywords
47
Started at 14
▲ +236%
Organic Traffic
52
Up from 3 sessions (SEMRush)
▲ +1,633%
Backlinks Built
85+
Diverse keyword anchors
Mar '26 Conversions
19
Incl. GMB phone calls
▲ from 1 (Dec '25)
Clear improvement observed in clicks, impressions, and average position (Google Search Console 3-month comparison). Over 25 keywords now rank on Google Search with 6 in the top 10, and further improvements expected.
Google Analytics - Traffic Overview
| Month | Organic Sessions | Previous Month | % Change |
|---|---|---|---|
| Apr '26 (15 days) | 90 | 102 | on pace ~180/mo |
| Mar '26 | 102 | 44 | +131.8% |
| Feb '26 | 44 | 61 | -27.9% |
| Jan '26 | 61 | 41 | +48.8% |
| Dec '25 | 41 | – | Campaign baseline |
Monthly Organic Traffic (GA4)
Source: Google Analytics 4 via Looker Studio. Open Looker Studio Dashboard → | GA4 Data Sheet →
Keyword Rankings
Position Distribution Over Time
Apr '26
Feb '26
Dec '25
| # | Keyword | Apr '26 | Feb '26 | Dec '25 |
|---|
Currently over 25 keywords are ranking on Google Search with further improvements expected. View full Keywords Tracking Sheet →
SEO Conversions
Monthly Conversions by Type
Email clicks
Phone clicks
Get in Touch
| Month | Email Clicks | Phone Clicks | Get in Touch | Total |
|---|---|---|---|---|
| Apr '26 (15 days) | 2 | 2 | 1 | 5 |
| Mar '26 | 2 | 15 | 2 | 19 |
| Feb '26 | 0 | 0 | 1 | 1 |
| Jan '26 | 3 | 3 | 3 | 9 |
| Dec '25 | 0 | 0 | 1 | 1 |
Google My Business Performance
GMB Impressions and Actions per Month
Google Search
Google Maps
Calls
Directions
Website Clicks
| Month | Google Search | Google Maps | Calls | Directions | Website Clicks | Total |
|---|---|---|---|---|---|---|
| Apr '26 (12 days) | 61 | 29 | 1 | 10 | 8 | 109 |
| Mar '26 | 161 | 54 | 14 | 37 | 20 | 286 |
| Feb '26 | 108 | 59 | 3 | 30 | 9 | 209 |
| Jan '26 | 156 | 62 | 6 | 25 | 15 | 264 |
| Dec '25 | 117 | 36 | 6 | 60 | 8 | 227 |
Full traffic data available via Google Looker Studio:
Open Looker Studio Dashboard ↗Off-Page SEO - Link Building
Backlinks Built
85+
Diverse keyword anchors
Keywords in Top 10
6
SERP positions
Total Keywords Ranked
47
Up from 14
Over 85 backlinks built using a diverse set of keywords to improve positioning on Google Search. The impact is clear: the website now ranks for more than 25 keywords in the SERPs, with 6 of them in the top 10.
View Off-Page Work Log ↗
What's Next - AI SEO Strategy
⚡ Strategic Update: The Australian search landscape has shifted significantly. With Google now defaulting to AI-generated summaries, just ranking for keywords is no longer enough to guarantee clicks. We need to move from being a "search result" to being an "AI source."
1
Entity Authority & Topic Clusters
Instead of targeting isolated keywords, build out "Topic Clusters" linking related content intelligently to show Google's AI that the brand is a definitive authority on the entire subject.
2
Optimise for the Answer Engine
Restructure key landing pages to provide direct, clear answers to the most common customer questions, increasing chances of being the "cited source" in AI overview boxes.
3
Advanced Schema Markup
Implement deeper background Schema code, acting as a translator for AI, telling the search engine exactly what services, prices, and locations are offered in a language AI understands perfectly.
4
Maintain the Human Touch
Focus on "Information Gain", providing unique Australian insights and brand-specific expertise that AI cannot replicate. This is what builds trust and converts visitors into clients.