Campaign Highlights
Organic Keywords
272
Started at 34
▲ +700%
Peak Organic Traffic
126
June '26 peak, up from 80
▲ +58%
Backlinks Built
40+
Diverse keyword anchors
July '26 Conversions
30
SEO channel
▲ from 18 (Feb '26)
Clear improvement observed in clicks, impressions, and keyword rankings. Over
170+ keywords now rank within the top 10 positions on Google Search, up from just 34 at
campaign start.
Keyword Rankings
Top 10 Keyword Growth Over Time
Monthly Organic Traffic (GA4)
| # | Keyword | July '26 | June '26 | May '26 | Apr '26 | Mar '26 | Feb '26 | Jan '26 | Trend |
|---|
497 keywords tracked. View full Keywords Tracking Sheet →
Google Analytics - Traffic Overview
| Month | Organic Sessions | Previous Month | % Change |
|---|---|---|---|
| July '26 | 105 | 126 | -16.70% |
| June '26 | 126 | 109 | +15.60% |
| May '26 | 109 | 101 | +7.90% |
| Apr '26 | 101 | 80 | +26.30% |
| Mar '26 | 80 | 120 | -33.30% |
| Feb '26 | 120 | 116 | +3.40% |
| Jan '26 | 116 | – | Campaign baseline |
Source: Google Analytics 4
SEO Conversions
Monthly Total Conversions (SEO Channel)
Total Conversions
| Month | Total Conversions | vs Previous Month |
|---|---|---|
| July '26 | 30 | -11.8% vs June |
| June '26 | 34 | +78.9% vs May |
| May '26 | 19 | -9.5% vs Apr |
| Apr '26 | 21 | +5.0% vs Mar |
| Mar '26 | 20 | +11.1% vs Feb |
| Feb '26 | 18 | -25.0% vs Jan |
| Jan '26 | 24 | Baseline |
Google My Business Performance
GMB Impressions and Actions per Month
Google Search
Google Maps
Calls
Directions
Website Clicks
| Month | Google Search | Google Maps | Calls | Directions | Website Clicks | Total |
|---|---|---|---|---|---|---|
| July '26 | 307 | 77 | 2 | 49 | 23 | 458 |
| June '26 | 330 | 107 | 2 | 118 | 17 | 574 |
| May '26 | 370 | 89 | 5 | 70 | 21 | 555 |
| Apr '26 | 357 | 82 | 5 | 68 | 29 | 541 |
| Mar '26 | 329 | 73 | 17 | 72 | 23 | 514 |
| Feb '26 | 301 | 118 | 2 | 89 | 19 | 529 |
| Jan '26 | 340 | 97 | 2 | 116 | 13 | 568 |
Off-Page SEO - Link Building
Backlinks Built
40+
Diverse keyword anchors
Keywords in Top 10
174
SERP positions
Total Keywords Ranked
272
Up from 34
Over 40+ backlinks built using a diverse set of keywords to improve positioning on
Google Search. The impact is clear: the website now ranks strongly for more than 170+
keywords in the top 10 SERP positions.
View Off-Page Work Log ↗
What's Next - AI SEO Strategy
⚡ Strategic Update: The Australian search landscape has shifted significantly.
With Google now defaulting to AI-generated summaries, just ranking for keywords is no longer enough to
guarantee clicks. We need to move from being a "search result" to being an "AI source."
1
Entity Authority & Topic Clusters
Instead of targeting isolated keywords, build out "Topic Clusters" linking
related content intelligently to show Google's AI that the brand is a definitive authority on
the entire subject.
2
Optimise for the Answer Engine
Restructure key landing pages to provide direct, clear answers to the most
common customer questions, increasing chances of being the "cited source" in AI overview boxes.
3
Advanced Schema Markup
Implement deeper background Schema code, acting as a translator for AI,
telling the search engine exactly what services, prices, and locations are offered in a language
AI understands perfectly.
4
Maintain the Human Touch
Focus on "Information Gain", providing unique Australian insights and
brand-specific expertise that AI cannot replicate. This is what builds trust and converts
visitors into clients.