Backing Every Project

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01
Neeraj
Head of Strategy & Orchestrator
01
Neeraj
Head of Strategy & Orchestrator

The business consultant who turns constraints into high-impact springboards. With experience that runs across industries, Neeraj maps where a business gets real leverage, AI included, then designs the strategy and systems that capture it. Every engagement runs through his strategy first, and he stays in the room to make sure it works.

Understand the business first. The rest follows.

Owns
  • Strategy
  • AI ecosystems
  • Client direction
  • Orchestration
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02
Darshan Hirani
Complex Systems
02
Darshan Hirani
Complex Systems

Twelve-plus years across complex system implementation, SaaS and integrations. When a business runs on platforms that were never designed to work together, Darshan is the one who connects them and keeps them running. If it has an API, he has connected it.

Everything can talk to everything, if you wire it right.

Owns
  • Backend
  • Integrations
  • Infrastructure
  • Complex systems
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03
Pearl Wee
Creative & Design
03
Pearl Wee
Creative & Design

A formidable talent who can make a dollar-store look bougie. Ten-plus years in marketing, from Coles and L’Oréal to building service businesses of her own. Pearl gives every brand the identity it should have had all along.

Clear first, clever second.

Owns
  • Brand strategy
  • Creative direction
  • Design
  • Positioning
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04
Lincoln Smith
Performance
04
Lincoln Smith
Performance

The point of difference Crowd Cypher has and others don’t. Lincoln turns ad budgets into revenue, not impressions, then reads the numbers to prove it. Every campaign is measured, attributed and optimised, no guesswork, no vanity metrics.

Every dollar should know its job.

Owns
  • Paid media
  • Conversion optimisation
  • Analytics
  • Performance
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05
An
AI & Robotics
05
An
AI & Robotics

Leads where the world stops making sense to the rest of us. An works at the edge of what AI and robotics can do, and drags the useful parts back into products clients can actually run. The future arrives on his desk first.

Half my job is asking: what if that actually worked?

Owns
  • AI R&D
  • Agentic systems
  • Automation
  • Robotics
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06
Muskan
Delivery Manager
06
Muskan
Delivery Manager

The one to Koo-Koo before the clock. Muskan runs the groundwork and manages the details that clients never see but always feel. When an engagement is smooth, it is smooth because Muskan made it so.

You shouldn't have to ask twice.

Owns
  • Delivery
  • Client relationships
  • Operations
  • Project management
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07
Brandon
Production
07
Brandon
Production

Six-plus years producing content and graphics built to convert. A blend of economic discipline and creative edge that turns ambitious brand ideas into work that ships on time and lands with audiences. The engine room of every campaign.

Done well, and done by Friday.

Owns
  • Content production
  • Graphics
  • Campaign delivery
  • Operations
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08
Gia Dimitropoulos
UX & UI
08
Gia Dimitropoulos
UX & UI

Turns the abstract into functional, game-changing implementations. Gia designs the interfaces people actually use, closing the gap between what a product could do and what it feels like to use it. Beautiful and it works.

If people need instructions, I redesign it.

Owns
  • UX
  • UI
  • Design systems
  • Prototyping
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09
Caroline Laville
Growth & Client Success
09
Caroline Laville
Growth & Client Success

Makes sure every client relationship is nurtured, from kickoff through every milestone. Caroline is dedicated to the long-term success of the founders we work with, and she ensures success isn’t just limited to clients, it has an impact on us too.

The work matters because the people do.

Owns
  • Growth
  • Account management
  • Onboarding
  • Communication
How we work

What we do, and what we don't.

What we do

  • Deliver excellence
  • Chase perfection
  • Celebrate wins
  • Shoulder success
  • Authentic human relationships
  • Party Fridays

What we don't

  • Guess
  • Waste time
  • Work weekends
  • Prioritise $$$ over people
  • B%*>$#!@T
access-health
adaptalift
aitken
aussie
bigginscott
dr.jodie
ground-plan
haines hunter
homebliss
jaro-education
kaboodle
mchenzies
thomas-cook
transcorp
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attract Evolve

AI Ecosystem Deployment

A fully operational multi-agent AI team inside your business. Configured to your industry, connected to your tools, trained on your history. This is the whole thing — not a feature, a system.

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attract Evolve

Agentic AI Consulting

You don't need more AI tools. You need a strategy for where AI creates real leverage in your business. We find it, map it, and build it — then stay to make sure it works.

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attract Evolve

AI Content & Creative Production

Images, video, copy, campaigns — generated at scale from your brand identity. Not generic output. On-brand, on-brief, production-ready. Your creative director never sleeps.

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attract Evolve

Generative Engine Optimisation (GEO)

Traditional search is declining. AI models are the new recommendation engine. We make sure when someone asks ChatGPT, Claude, or Gemini about your industry — your business is in the answer.

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attract Evolve

Business Automation

Repetitive tasks, reporting, scheduling, follow-ups — handed to AI so your team focuses on work that matters. Connected to your existing tools. Running quietly in the background.

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attract Attract

Website Development

From complete redesign to CRO services to maintenance, continuous improvement means web dev is never a set and forget proposition…we don't

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attract Attract

Search Engine Optimisation

The corner stone for building lasting visibility, optimising for search is short hand for improved breath of touch points your potential customer starts from. We show you how.

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attract Attract

Paid Marketing

Optimise your paid marketing budget by generating traffic that converts into revenue or leads. Be top of page to be top of mind. We make you visible

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attract Delight

CRM Integration

Integrate, adapt and retain. Turn interest into sales by driving intelligence into your marketing qualified leads with actions that address the intent to buy. Be ready.

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attract Delight

Email Marketing

Leverage behavioural cues into effective communication, on time and hyper focused to engage & nurture leads or existing clients. Skynet never!

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attract Delight

Content Marketing

Optimise your paid marketing budget by generating traffic that converts into revenue or leads. Be top of page to be top of mind. We make you visible

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attract Enhance

Brand Marketing

A brand is not a reputation, but an allowance people extend don't short change their goodwill by mistaking it for an asset as then you are already your own liability.

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